Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Lakes, Data Infrastructure, Data Pipelines, Data Architecture, Data Warehousing, Data Governance, Metadata Management, Google Cloud Platform, Data Management, Cloud Storage, Big Data, Applied Machine Learning, Cloud Computing Architecture
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Surveys, Employee Surveys, User Feedback, Microsoft Office, Microsoft 365, Developing Training Materials, Key Performance Indicators (KPIs)
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Intrusion Detection and Prevention, Model Evaluation, Incident Response, Threat Detection, Endpoint Detection and Response, Computer Security Incident Management, Cyber Threat Hunting, Distributed Denial-Of-Service (DDoS) Attacks, Cybersecurity, Anomaly Detection, Cyber Security Strategy, Threat Management, Continuous Monitoring, Cyber Security Policies, Security Management, System Monitoring, AI Security, Virtual Machines, Network Analysis, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Project Management Software, Dashboard, Project Management, Calendar Management, Collaborative Software, Milestones (Project Management)
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, Data Analysis, Big Data, Data Visualization, Analytics, Google Cloud Platform, Network Analysis, Cloud Management, Data Access, Query Languages
Beginner · Project · Less Than 2 Hours

AI CERTs
Skills you'll gain: Responsible AI, Strategic Leadership, AI Enablement, Business Strategy, Data Ethics, Organizational Strategy, Business Transformation, Project Management Software, Artificial Intelligence, Business Process Automation, Emerging Technologies, Business Ethics, Governance, Data-Driven Decision-Making, Workforce Planning
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Analytics, Data Visualization, Sales Strategy, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Exploratory Data Analysis, Pandas (Python Package), Decision Tree Learning, Decision Making, Logistic Regression, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: Agentic systems, Generative AI Agents, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Business Ethics, Deep Learning, Social Impact, Ethical Standards And Conduct, Problem Solving, Analysis, Business Planning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Model Deployment, Google Cloud Platform, Dataflow, Data Pipelines, Data Warehousing, Data Lakes, Real Time Data, Dashboard, Cloud Engineering, Tensorflow, Data Infrastructure, Apache Spark, Data Preprocessing, Big Data, Extract, Transform, Load, Cloud Storage, Performance Tuning, PySpark, Data Transformation, Data Processing
Intermediate · Specialization · 3 - 6 Months

Illinois Tech
Skills you'll gain: Time Series Analysis and Forecasting, R Programming, Statistical Analysis, Statistical Software, Forecasting, Statistical Modeling, Data Analysis, Statistical Methods, Statistical Visualization, Data Presentation, Probability & Statistics, Model Evaluation, Statistical Hypothesis Testing
Intermediate · Course · 1 - 3 Months
CertNexus
Skills you'll gain: Data Preprocessing, Data Analysis, Data Collection, AI Workflows, Statistical Analysis, Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Data Cleansing, Applied Machine Learning, Predictive Modeling, Machine Learning, Model Evaluation, Descriptive Statistics, Feature Engineering, Machine Learning Algorithms, Process Management
Intermediate · Course · 1 - 3 Months