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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Santa Cruz

    GetVirtual: How to Launch Your Online Business

    Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Web Design and Development, Marketing, Workflow Management, Business Planning, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Invoicing, Customer Relationship Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Retrieval Augmented Generation

    Skills you'll gain: Retrieval-Augmented Generation, Large Language Modeling, LLM Application, Development Environment, Multimodal Prompts, Embeddings, Vector Databases, User Interface (UI), Generative AI, AI Workflows, AI Personalization, Prompt Engineering, Agentic systems, Data Visualization, Image Analysis, Application Development, Augmented Reality, Text Mining, Graph Theory, Query Languages

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

  • L

    LearnQuest

    Fundamentals of Machine Learning for Supply Chain

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Preprocessing, Operations Research, NumPy, Data Manipulation, Supply Chain, Supply Chain Management, Data Transformation, Pandas (Python Package), Data Analysis, Data Cleansing, Data Science, Python Programming, Applied Machine Learning, Data Structures

    3.7
    Rating, 3.7 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Statistics and Data Analysis with Excel: Intermediate

    Skills you'll gain: Pivot Tables And Charts, Data Visualization, Statistical Inference, Data Visualization Software, Correlation Analysis, Microsoft Excel, Probability & Statistics, Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Excel Formulas, Statistical Analysis, Sampling (Statistics), Trend Analysis, Forecasting, Variance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for People and Talent Management

    Skills you'll gain: Generative AI Agents, Employee Performance Management, Workforce Planning, Talent Management, Performance Management, AI Personalization, People Development, Human Resource Strategy, HR Tech, Human Resources, People Analytics, Workforce Management, Diversity and Inclusion, Innovation, Analytics, Adaptability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Glasgow

    Data-Driven Leadership Skills

    Skills you'll gain: Data-Driven Decision-Making, Data Literacy, Business Transformation, Strategic Leadership, Leadership, Leadership Development, Business Leadership, Agile Methodology, Leadership Studies, Organizational Leadership, Data Analysis, Organizational Structure, Big Data, Leadership and Management, Organizational Change, Agile Product Development, Team Leadership, Decision Making, Data Management, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    52 reviews

    Intermediate · Specialization · 1 - 3 Months

  • M

    MongoDB Inc.

    MongoDB Aggregation Framework

    Skills you'll gain: Data Transformation, MongoDB, Data Manipulation, NoSQL, Data Migration, Data Analysis, Query Languages, Data Preprocessing, Data Structures, Network Analysis, Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    66 reviews

    Intermediate · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Professional Selling: Step 2 - Prepare Like a High-Performer

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Cold Calling, Customer Relationship Building, Sales Process, Needs Assessment, Sales Pipelines, Sales Strategy, Verbal Communication Skills, Lead Generation, Communication, Relationship Management, Customer Engagement, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    National Academy of Sports Medicine

    Making Sense of Supplements

    Skills you'll gain: Sports Medicine, Exercise Science, Nutrition and Diet, Athletic Training, Nutrition Education, Regulatory Compliance, Clinical Nutrition

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Mobile App Notifications, Databases, & Publishing

    Skills you'll gain: Mobile Development, User Interface and User Experience (UI/UX) Design, React Native, Apple iOS, Android Development, iOS Development, Application Development, Databases, Database Management, Flutter (Software), Application Deployment, Back-End Web Development, Application Performance Management, Marketing Strategies, Google Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud em Português

    Skills you'll gain: Data Pipelines, Real Time Data, Google Cloud Platform, Data Lakes, Dataflow, Tensorflow, Data Architecture, Model Deployment, Data Import/Export, Big Data, Data Governance, Dashboard, Data Warehousing, Extract, Transform, Load, Apache Spark, Metadata Management, Data Management, MLOps (Machine Learning Operations), Applied Machine Learning, Data Preprocessing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    125 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Amazon Web Services

    Skills and Best Practices for Cloud Support Associates

    Skills you'll gain: Root Cause Analysis, Customer Relationship Building, Customer Relationship Management, Problem Management, Verbal Communication Skills, Customer Support, Amazon Web Services, Communication, Cloud Solutions, Technical Support, Cloud Security, Cloud Services, Automation, Collaboration, Incident Management, Generative AI, Innovation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • GetVirtual: How to Launch Your Online Business: University of California, Santa Cruz
  • Retrieval Augmented Generation: Packt
  • Fundamentals of Machine Learning for Supply Chain: LearnQuest
  • Statistics and Data Analysis with Excel: Intermediate: Macquarie University
  • GenAI for People and Talent Management: Coursera
  • Data-Driven Leadership Skills: University of Glasgow
  • MongoDB Aggregation Framework: MongoDB Inc.
  • Professional Selling: Step 2 - Prepare Like a High-Performer: Kennesaw State University
  • Making Sense of Supplements: National Academy of Sports Medicine
  • Mobile App Notifications, Databases, & Publishing: SkillUp

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Social Media Marketing (9)
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