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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Créer une présentation de marché cible avec Canva

    Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Design

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    Data Integration, Data Storage, & Data Migration

    Skills you'll gain: Data Migration, Cloud Storage, Data Management, Data Integration, Data Storage, Data Infrastructure, Data Architecture, Extract, Transform, Load, Data Security, Data Transformation, Data Pipelines, Disaster Recovery

    4.8
    Rating, 4.8 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • D

    Duke University

    Agile Dashboards for Data-Driven Decision-Making

    Skills you'll gain: Performance Analysis, Customer Analysis, Performance Measurement, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Business Strategies, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    How to Build an Entrepreneurial AI Strategy

    Skills you'll gain: AI Enablement, Market Opportunities, Scalability, Entrepreneurship, Business Strategy, ChatGPT, Business Process Automation, Business Analysis, Responsible AI, Artificial Intelligence, Cost Reduction, Generative AI, Innovation, Automation, Customer experience improvement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Energy Modeling: Predicting & Optimizing Consumption

    Skills you'll gain: Scenario Testing, Energy and Utilities, Mathematical Modeling, Predictive Analytics, Experimentation, Laboratory Experience, Google Gemini, Predictive Modeling, Data-Driven Decision-Making, Forecasting, Data Modeling, Analytics, 3D Modeling, Simulation and Simulation Software, Simulations, Waste Minimization, Sustainable Technologies, Data Visualization, Artificial Intelligence, Search Engine Optimization

    Intermediate · Course · 1 - 4 Weeks

  • S

    SAS

    AI Literacy: Responsible, Trustworthy, Effective

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Responsible AI, Data Ethics, Generative Adversarial Networks (GANs), Agentic systems, AI Security, Discussion Facilitation, Business Ethics, Embeddings, Regulatory Compliance, Case Studies, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SAS (Software), AI Workflows, Analytics, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Lean Six Sigma Yellow Belt: Apply, Analyze & Improve Quality

    Skills you'll gain: Process Mapping, Lean Six Sigma, Six Sigma Methodology, Quality Management, Process Analysis, Quality Improvement, Data-Driven Decision-Making, Process Flow Diagrams, Pareto Chart, Run Chart, Statistical Process Controls, Process Improvement, Statistical Analysis, Statistical Methods, Data Analysis, Histogram, Scatter Plots

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Columbia University

    Causal Inference 2

    Skills you'll gain: Statistical Inference, Econometrics, Mediation, Advanced Analytics, Statistical Analysis, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Modeling, Research Design

    3.3
    Rating, 3.3 out of 5 stars
    ·
    15 reviews

    Advanced · Course · 1 - 3 Months

  • A

    Alex Genadinik

    AI For Business

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, Prompt Patterns, B2B Sales, Data Ethics, Multimodal Prompts, Price Negotiation, Vibe coding, Negotiation, ChatGPT, AI Personalization, Generative AI Agents, Content Performance Analysis, Video Production, Artificial Intelligence, Generative AI, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Protocolo de investigación médica: diseño y desarrollo

    Skills you'll gain: Healthcare Ethics, Statistical Analysis, Clinical Research Ethics, Statistical Methods, Scientific Methods, Clinical Research, Sampling (Statistics), Data Analysis, Descriptive Statistics, Science and Research, Sample Size Determination, Informed Consent, Statistical Hypothesis Testing, Artificial Intelligence

    4.9
    Rating, 4.9 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 3 - 6 Months

  • O

    O.P. Jindal Global University

    Business Economics

    Skills you'll gain: International Finance, Game Theory, Business, Sustainable Business, Production Management, Market Analysis, Financial Systems

    Build toward a degree

    Beginner · Course · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Créer une présentation de marché cible avec Canva: Coursera
  • Data Integration, Data Storage, & Data Migration: SkillUp
  • Create a Customer Satisfaction Survey in Qualtrics: Coursera
  • Agile Dashboards for Data-Driven Decision-Making: Duke University
  • How to Build an Entrepreneurial AI Strategy : Starweaver
  • Energy Modeling: Predicting & Optimizing Consumption: Coursera
  • AI Literacy: Responsible, Trustworthy, Effective: SAS
  • Lean Six Sigma Yellow Belt: Apply, Analyze & Improve Quality: EDUCBA
  • Causal Inference 2: Columbia University
  • AI For Business: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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