• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Pipeline Engineering & Analytics

    Skills you'll gain: Dashboard, Data Preprocessing, Apache Airflow, Star Schema, Data Storytelling, Process Mapping, Extract, Transform, Load, Data Transformation, SQL, Data Pipelines, JSON, Apache Kafka, Data Warehousing, Data Modeling, Pandas (Python Package), Business Intelligence, Data Validation, Data Quality, Performance Improvement, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Perform exploratory data analysis on retail data with Python

    Skills you'll gain: Data-Driven Decision-Making, Data Visualization, Business Analytics, Data Analysis, Data Cleansing, Statistical Analysis, Data Preprocessing, Exploratory Data Analysis, Matplotlib, Customer Analysis, Analytical Skills, Trend Analysis, Pandas (Python Package), Python Programming, Jupyter

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    AWS: Data Analytics

    Skills you'll gain: AWS SageMaker, AWS Kinesis, Data Integration, Data Lakes, Business Intelligence, Apache Hive, Apache Spark, Amazon Web Services, Extract, Transform, Load, Big Data, Apache Hadoop, Real Time Data, Applied Machine Learning, Data Pipelines, Data Processing, Serverless Computing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Business Intelligence & Analytics

    Skills you'll gain: Business Intelligence, Data Governance, Data Storytelling, Business Analytics, Looker (Software), Performance Measurement, Data Visualization, Key Performance Indicators (KPIs), Business Metrics, Data Modeling, Data Warehousing, General Data Protection Regulation (GDPR), Digital Transformation, Emerging Technologies, Star Schema, Data Mart, Data Quality, Talent Management, Team Building, Data-Driven Decision-Making

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Analytics Essentials

    Skills you'll gain: Supply Chain Management, Strategic Decision-Making, Working Capital, Data Analysis, Operational Efficiency, Performance Measurement, Job Analysis, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Predictive Modeling and Analytics

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Logistic Regression, Exploratory Data Analysis, Data Visualization, Data Modeling, Data Presentation, Business Analytics, Data Analysis, Statistical Modeling, Regression Analysis, Classification Algorithms, Microsoft Excel, Supervised Learning, Decision Tree Learning, Data Cleansing, Artificial Neural Networks

    3.6
    Rating, 3.6 out of 5 stars
    ·
    605 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Big Data Analytics

    Skills you'll gain: Big Data, Apache Spark, PySpark, Apache Hadoop, Apache Hive, Databases, NoSQL, Data Mining, Data Warehousing, Real Time Data, Cloud Computing, Data Processing, Query Languages, Distributed Computing, Applied Machine Learning, Scripting Languages

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing with Canva

    Skills you'll gain: Canva (Software), Social Media Content, Content Creation, Social Media Marketing, Style Guides, Digital Design, Graphic Design, Video Production, Content Development and Management, Graphic and Visual Design, Digital Media Strategy, Marketing Effectiveness, Brand Management, Marketing Analytics, Web Analytics, Video Editing, Content Performance Analysis, Drive Engagement, Key Performance Indicators (KPIs), Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Fundamentos del Marketing

    Skills you'll gain: Marketing, Brand Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Company, Product, and Service Knowledge, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    273 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    AI Marketing Mastery

    Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Facebook, Digital Advertising, Productivity, Sales Pipelines, Web Development

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Communicating Business Analytics Results

    Skills you'll gain: Data Storytelling, Data Presentation, Business Analytics, Data Visualization Software, Presentations, Data-Driven Decision-Making, Statistical Reporting, Data Analysis, Analysis, Technical Communication, Case Studies, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    520 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…232425…451

In summary, here are 10 of our most popular marketing analytics courses

  • Data Pipeline Engineering & Analytics: Coursera
  • Essential Marketing Frameworks: University of Washington
  • Perform exploratory data analysis on retail data with Python: Coursera
  • AWS: Data Analytics: Whizlabs
  • Business Intelligence & Analytics: Universidad de Palermo
  • Supply Chain Analytics Essentials: Rutgers the State University of New Jersey
  • Predictive Modeling and Analytics : University of Colorado Boulder
  • Big Data Analytics: O.P. Jindal Global University
  • Digital Marketing with Canva: Coursera
  • Fundamentos del Marketing: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok