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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Advertise and grow your business on Facebook with Canva

    Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Organizational Skills, Social Media, Content Creation, Advertising, Branding, Social Media Marketing, Photo Editing, Dashboard, Marketing, Graphic Design, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create Successful Pinterest Pins for Business in Canva

    Skills you'll gain: Pinterest, Canva (Software), Content Creation, Social Media Content, Storytelling, Photo/Video Production and Technology, Graphic Design, Digital Publishing, Driving engagement, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Pillar #4: Drug Safety - Pharmacovigilance

    Skills you'll gain: Pharmacology, Pharmaceuticals, Patient Safety, Clinical Research, Pharmacotherapy, Medical Prescription, Clinical Trials, Epidemiology, Regulatory Compliance, Health Policy, Continuous Monitoring, Public Health, Event Monitoring, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    84 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Customer experience strategy (CX), Ideation, Customer Analysis, User Feedback, Needs Assessment, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Marketing Psychology, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Big Data - Capstone Project

    Skills you'll gain: Data Presentation, Data Processing, Big Data, Apache Spark, Splunk, Data Analysis, Unstructured Data, Data Storytelling, Analytics, Data Wrangling, Network Analysis, Classification Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    400 reviews

    Mixed · Course · 1 - 3 Months

  • É

    École Polytechnique

    Digital Business

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Transformation, Business Development, Market Analysis, Business Strategy, Business Valuation, Entrepreneurship, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Law, Regulation, and Compliance, Innovation, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    196 reviews

    Beginner · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Supply Chain & Operations

    Skills you'll gain: Process Mapping, Operations Management, Process Analysis, Process Improvement, Revenue Management, Business Modeling, Supply Chain, Supply Chain Management, Business Process, Organizational Structure, Supply Chain Planning, Business Operations, Project Design, Lean Six Sigma, Operational Performance Management, Strategic Thinking, Materials Management, Business Strategy, Business Strategies, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Logistic Regression with NumPy and Python

    Skills you'll gain: Matplotlib, Data Visualization, Seaborn, Logistic Regression, NumPy, Data Analysis, Jupyter, Data Science, Machine Learning, Machine Learning Algorithms, Python Programming, Supervised Learning, Classification Algorithms, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    396 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Meta

    Gerenciamento de mídias sociais

    Skills you'll gain: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Visualization for Data Journalism

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Presentation, Infographics, Data Visualization Software, Data Storytelling, Plotly, Matplotlib, Journalism, Graphing, Data Literacy, Color Theory, Data Manipulation, Design Elements And Principles, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Performance Metric, Data Collection, Performance Measurement, Benchmarking, Data Validation, A/B Testing, User Feedback, Predictive Analytics, Product Assortment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    236 reviews

    Mixed · Course · 1 - 3 Months

  • A

    Alex Genadinik

    B2B Sales: High-Impact Questions, Active Listening

    Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Negotiation, Proposal Writing, Price Negotiation, Contract Negotiation, New Business Development, Consultative Selling, Selling Techniques, Inside Sales, Phone Sales, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Advertise and grow your business on Facebook with Canva: Coursera
  • Create Successful Pinterest Pins for Business in Canva: Coursera
  • Pillar #4: Drug Safety - Pharmacovigilance: Johns Hopkins University
  • Customer Centric Innovation: University of Illinois Urbana-Champaign
  • Big Data - Capstone Project: University of California San Diego
  • Digital Business: École Polytechnique
  • Supply Chain & Operations: Fundação Instituto de Administração
  • Logistic Regression with NumPy and Python: Coursera
  • Gerenciamento de mídias sociais: Meta
  • Visualization for Data Journalism: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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