• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    749 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    More Chinese for Beginners

    Skills you'll gain: Oral Comprehension, English Language, Language Competency, Communication, Language Learning, Vocabulary, Grammar, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    313 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Sydney

    Design-Led Strategy: Design thinking for business strategy and entrepreneurship

    Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Feedback, Product Testing, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Know Thyself - The Value and Limits of Self-Knowledge: The Examined Life

    Skills you'll gain: Self-Awareness, Personal Development, Psychology, Research, Empathy, Cultural Diversity, Mindfulness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    815 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tel Aviv University

    The Emergence of the Modern Middle East - Part I

    Skills you'll gain: World History, Political Sciences, International Relations, European History, Social Sciences, Economics, Governance, Cultural Diversity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Personal Productivity

    Skills you'll gain: Canva (Software), Prompt Engineering, Timelines, Email Automation, Microsoft Power Automate/Flow, Setting Appointments, Calendar Management, Automation, Microsoft 365, Generative AI, ChatGPT, Collaborative Software, Business Process Automation, Artificial Intelligence, Collaboration, Time Management, Productivity, Personal Development, Natural Language Processing, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Trabajar para ser feliz

    Skills you'll gain: Rapport Building, Relationship Building, Constructive Feedback, Professional Development, Employee Engagement, Environmental Social And Corporate Governance (ESG), Industrial and Organizational Psychology, Human Relations Movement, Corporate Sustainability, Leadership, Personal Development, Family Support, Empowerment, Compassion, Adaptability, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    662 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    ESG for All

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Strategic Prioritization, Corporate Sustainability, Prioritization, Business Ethics, Sustainable Development, Adaptability, Governance, Accountability, Emotional Intelligence, Open Mindset, Social Impact, Discussion Facilitation, Diversity and Inclusion, Ethical Standards And Conduct, Strategic Thinking, Advocacy, Change Management, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    226 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Choosing a Facebook Post Type Based on Desired Engagement

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Michigan

    Act on Climate: Steps to Individual, Community, and Political Action

    Skills you'll gain: Climate Change Mitigation, Climate Change Adaptation, Social Impact, Sustainable Development, Sustainable Design, Driving engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    199 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Cree Increíbles Diseños de Mercadeo usando Canva

    Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Content Creation, Style Guides, Graphic and Visual Design, Branding, Presentations, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    149 reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to social media marketing

meta social media marketing
meta social media marketing professional certificate
introduction to social media marketing
social media marketing free
social media marketing specialization
free social media marketing
social media marketing in practice
meta social media marketing capstone
1…212213214…495

In summary, here are 10 of our most popular social media marketing courses

  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • More Chinese for Beginners: Peking University
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney
  • Know Thyself - The Value and Limits of Self-Knowledge: The Examined Life: The University of Edinburgh
  • The Emergence of the Modern Middle East - Part I: Tel Aviv University
  • Boost Personal Productivity: Coursera
  • Trabajar para ser feliz: Universidad Austral
  • ESG for All: Duke University
  • Choosing a Facebook Post Type Based on Desired Engagement: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok