• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Academic Research Types and Methods

    Skills you'll gain: Intellectual Property, Research, Higher Education, Research Methodologies, Research Design, Science and Research, Ethical Standards And Conduct, Student Engagement, Safety and Security, Innovation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Comparative Research Designs and Methods

    Skills you'll gain: Research Methodologies, Qualitative Research, Research Design, Research, Social Sciences, Case Studies, Scientific Methods, Policy Analysis, Sociology, Statistical Analysis, Computational Logic, Regression Analysis, Political Sciences, Statistical Hypothesis Testing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Leadership for Cancer Informatics Research

    Skills you'll gain: Health Equity, Team Management, Record Keeping, Medical Science and Research, Collaborative Software, Technical Management, Informatics, Healthcare Project Management, Health Informatics, Devops Tools, Clinical Research, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Clinical Trials, GitHub, Version Control, Git (Version Control System), Docker (Software)

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Model Evaluation, Statistical Modeling, Statistics, Data Visualization, Data Analysis, Sampling (Statistics), Data Wrangling, Data Manipulation, Predictive Modeling, Correlation Analysis, Histogram, Biostatistics, Statistical Reporting, Statistical Analysis, Statistical Hypothesis Testing, Scripting, Statistical Software, Package and Software Management, Scripting Languages

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Translating Research to Healthcare Policy

    Skills you'll gain: Health Policy, Health Equity, Policty Analysis, Research, and Development, Health Disparities, Policy Development, Health Care Procedure and Regulation, Advocacy, Health Care, Public Policies, Healthcare Industry Knowledge, Medical Science and Research, Health Systems, Public Health, Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Supply Chain Finance Market and Fintech Ecosystem

    Skills you'll gain: Market Share, Supplier Risk Management, Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Supply Chain Management, Supply Chain, FinTech, Market Intelligence, Financial Services, Commercial Banking, Financial Regulation, Corporate Finance, Loans, Stakeholder Analysis, Accounts Payable and Receivable

    4.5
    Rating, 4.5 out of 5 stars
    ·
    75 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Keyword Research

    Skills you'll gain: Keyword Research, Search Engine Optimization, Generative AI, AI Integrations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Global Healthcare Outcomes: Theory & Research Models

    Skills you'll gain: Pain Management, Nursing Management, Value-Based Care, Patient-centered Care, Patient Safety, Care Coordination, Health Policy, Nursing, Health Care, Mental and Behavioral Health, Substance Abuse, Healthcare Industry Knowledge, Cultural Responsiveness, Continuous Quality Improvement (CQI), Cultural Sensitivity, Infection Control, Surveys, Data Collection, Data Analysis, Leadership

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Science and Research, Data Analysis, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Equity Research & Financial Modeling in Excel

    Skills you'll gain: Financial Statement Analysis, Cash Flows, Financial Modeling, Financial Statements, Revenue Forecasting, Financial Analysis, Cash Flow Forecasting, Equities, Income Statement, Private Equity, Financial Forecasting, Financial Accounting, Business Valuation, Balance Sheet, Market Dynamics, Financial Data, Excel Formulas, Market Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Statistical Methods for Psychological Research

    Skills you'll gain: Research Design, Correlation Analysis, Statistics, Research Methodologies, Statistical Methods, Descriptive Statistics, Research, Probability & Statistics, Statistical Analysis, Regression Analysis, Quantitative Research, Statistical Hypothesis Testing, Statistical Inference, Analysis, Probability Distribution

    Build toward a degree

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Research for Essay Writing

    Skills you'll gain: Organizational Skills, Research, Writing, Report Writing, Research Methodologies, Critical Thinking, Writing and Editing, Planning, Grammar, Persuasive Communication, Style Guides, Reliability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

1…202122…416

In summary, here are 10 of our most popular market research courses

  • Academic Research Types and Methods: University of California, Davis
  • Comparative Research Designs and Methods: Università di Napoli Federico II
  • Leadership for Cancer Informatics Research: Johns Hopkins University
  • Data Science for Health Research: University of Michigan
  • Translating Research to Healthcare Policy : University of Michigan
  • Supply Chain Finance Market and Fintech Ecosystem: New York Institute of Finance
  • Generative AI for Keyword Research: Coursera
  • Global Healthcare Outcomes: Theory & Research Models: John Wiley & Sons
  • Data Literacy Capstone – Evaluating Research: Johns Hopkins University
  • Equity Research & Financial Modeling in Excel: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok