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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    SAS

    Machine Learning Using SAS Viya

    Skills you'll gain: Data Preprocessing, Model Deployment, Model Evaluation, Supervised Learning, Decision Tree Learning, Applied Machine Learning, Predictive Modeling, Random Forest Algorithm, Feature Engineering, SAS (Software), Machine Learning, Data Analysis, Business Analysis, Artificial Neural Networks, Classification Algorithms, No-Code Development, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    102 reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    IoT Systems and Industrial Applications with Design Thinking

    Skills you'll gain: User Research, Internet Of Things, Usability Testing, Prototyping, Design Thinking, Ideation, Automation, Advanced Analytics, User Experience Design, Big Data, User Centered Design, IT Security Architecture, Interaction Design, Data-Driven Decision-Making, Human Centered Design, Data Management, Robotics, Control Systems, Hardware Architecture, Manufacturing Processes

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Foundations of Machine Learning

    Skills you'll gain: Model Evaluation, Supervised Learning, Unsupervised Learning, Data Preprocessing, Time Series Analysis and Forecasting, Applied Machine Learning, Machine Learning Algorithms, Feature Engineering, Dimensionality Reduction, Machine Learning, Predictive Modeling, Predictive Analytics, Scikit Learn (Machine Learning Library), Classification Algorithms, Forecasting, Decision Tree Learning, Anomaly Detection, Data Manipulation, Regression Analysis, Statistical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • R

    Rice University

    Interpersonal Communication for Engineering Leaders

    Skills you'll gain: Executive Presence, Business Communication, Crisis Management, Interpersonal Communications, Communication, Meeting Facilitation, Intercultural Competence, Stakeholder Communications, Influencing, Persuasive Communication, Cultural Diversity, Global Marketing, Leadership, Communication Strategies, Conflict Management, Non-Verbal Communication, Branding, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    220 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Mixed · Course · 1 - 3 Months

  • S

    SkillUp

    Prep for Microsoft Azure Data Engineer Associate Cert DP-203

    Skills you'll gain: Azure Synapse Analytics, Data Security, Databricks, Data Quality, Microsoft Azure, Data Storage Technologies, Data Storage, Data Transformation, Database Management, Data Processing, Data Cleansing, Data Lakes, Query Languages, Performance Tuning, Data Integration, Data Pipelines, Apache Spark, Encryption, Data Analysis, Real Time Data

    4.2
    Rating, 4.2 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Annual Campaigns: Building a Case for Support

    Skills you'll gain: Fundraising, Campaign Management, Direct Marketing, Customer Relationship Building, Target Audience, Email Marketing, Telemarketing, Lead Generation, Event Management, Data-Driven Decision-Making, Communication Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant

    Skills you'll gain: Problem Solving, Vocabulary, Logical Reasoning, Critical Thinking, Deductive Reasoning, Arithmetic, Data Literacy, Analytical Skills, Complex Problem Solving, Grammar, English Language, Data Analysis, Learning Strategies, Trend Analysis, Applied Mathematics, Data Presentation, Verbal Communication Skills, Analysis, Quantitative Research, Estimation

    3.2
    Rating, 3.2 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Arizona State University

    Business English: Final Project

    Skills you'll gain: English Language, Marketing Materials, Business Planning, Management Reporting, Business Writing, Marketing Planning, Business Correspondence, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 3 Months

  • B

    Berklee

    Touring 101 for Musicians

    Skills you'll gain: Marketing Budgets, Marketing Planning, Performance Metric, Marketing Strategies, Sales Presentations, Goal Setting, Travel Arrangements, Customer Engagement, Booking (Sales), Event Marketing, Content Marketing, Professional Networking, Business Planning, Talent Management, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Improve your productivity and performance with Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Design, Marketing Materials, Creative Design, Graphic Design, Dashboard, Digital Design, Productivity, Color Theory, Digital Content, Organizational Skills, Design Elements And Principles, Planning, Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Statistical Analysis, SPSS, Statistical Modeling, Correlation Analysis, Statistical Methods, Regression Analysis, Mathematical Modeling, Data Analysis Software, Analysis, Advanced Analytics, Research Methodologies, Data Analysis, Model Evaluation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Mixed · Course · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Machine Learning Using SAS Viya: SAS
  • IoT Systems and Industrial Applications with Design Thinking: LearnQuest
  • Foundations of Machine Learning: Coursera
  • Interpersonal Communication for Engineering Leaders: Rice University
  • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
  • Prep for Microsoft Azure Data Engineer Associate Cert DP-203: SkillUp
  • Annual Campaigns: Building a Case for Support: University of California, Davis
  • Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant: Board Infinity
  • Business English: Final Project: Arizona State University
  • Touring 101 for Musicians: Berklee

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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