• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    S

    Stanford University

    Antibiotic Stewardship

    Skills you'll gain: Pharmacology, Infection Control, Pharmacotherapy, Medical Prescription, Hospital Medicine, Microbiology, Infectious Diseases, Clinical Practices, Public Health, Long Term Care

    4.7
    Rating, 4.7 out of 5 stars
    ·
    794 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Fundamentals of Computer Network Security

    Skills you'll gain: Cryptography, Public Key Infrastructure, Cybersecurity, Application Security, Data Security, Firewall, Cyber Attacks, Data Encryption Standard, Penetration Testing, Network Security, Information Assurance, Encryption, Risk Management Framework, Advanced Encryption Standard (AES), Intrusion Detection and Prevention, Information Systems Security, Secure Coding, Security Controls, Exploitation techniques, Software Design Patterns

    4
    Rating, 4 out of 5 stars
    ·
    594 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Foundations of Virtual Instruction

    Skills you'll gain: Digital pedagogy, Teaching, Education Software and Technology, Virtual Environment, Learning Management Systems, Web Content Accessibility Guidelines, Digital Communications, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Getting Started with Microsoft Word

    Skills you'll gain: Microsoft Word, Computer Literacy, Microsoft 365, Productivity Software, Writing, Business Writing, Document Management, Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    757 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Machine Learning in the Enterprise

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Google Cloud Platform, AI Workflows, Data Management, Data Governance, Tensorflow, Data Preprocessing, Data Pipelines, Machine Learning, Predictive Modeling, Model Evaluation, Cloud Computing, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Convolutional Neural Networks, Decision Tree Learning, Computer Vision, Logistic Regression, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    772 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Workspace Administrator

    Skills you'll gain: User Provisioning, Data Governance, Google Workspace, Data Loss Prevention, Gmail, User Accounts, Google Gemini, Information Management, Email Security, Data Management, Data Security, Document Management, Identity and Access Management, Mobile Security, Records Management, Data Storage, Security Management, Cloud Security, Group Policy, Technical Support

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Professional Certificate · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Diversity and inclusion in the workplace

    Skills you'll gain: Diversity Programs, Diversity Awareness, Cultural Diversity, Diversity and Inclusion, Workplace inclusivity, Intercultural Competence, Psychology, Sociology, Innovation, Human Resource Policies, Organizational Change

    4.7
    Rating, 4.7 out of 5 stars
    ·
    979 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Università Bocconi

    Corporate Sustainability. Understanding and Seizing the Strategic Opportunity

    Skills you'll gain: Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Corporate Strategy, Business Transformation, Business Ethics, Social Impact, Organizational Change, Stakeholder Analysis, Stakeholder Engagement, Systems Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    952 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Anticorrupción: Introducción a conceptos y perspectiva práctica

    Skills you'll gain: Ethical Standards And Conduct, Business Ethics, Social Network Analysis, Public Administration, Accountability, Policy Analysis, Law, Regulation, and Compliance, Analysis, Social Sciences, Systems Thinking, Case Studies, Regulation and Legal Compliance, Governance, Social Justice, Disciplinary Procedures, Legal Proceedings, Compliance Training, Political Sciences, Performance Measurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Finance

    Skills you'll gain: Project Finance, Construction Management, Real Estate, Cash Flows, Financial Modeling, Risk Management, Finance, Project Management, Lean Methodologies, Financial Analysis, Capital Budgeting, Commercial Real Estate, Business Mathematics, Strategic Partnership, Return On Investment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

1…196197198…834

In summary, here are 10 of our most popular brand management courses

  • Antibiotic Stewardship : Stanford University
  • Fundamentals of Computer Network Security: University of Colorado System
  • Foundations of Virtual Instruction : University of California, Irvine
  • Getting Started with Microsoft Word: Coursera
  • Machine Learning in the Enterprise: Google Cloud
  • Machine Learning Foundations for Product Managers: Duke University
  • Google Workspace Administrator: Google Cloud
  • Intro to International Marketing: Yonsei University
  • Diversity and inclusion in the workplace: ESSEC Business School
  • Corporate Sustainability. Understanding and Seizing the Strategic Opportunity : Università Bocconi

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok