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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Interpersonal Communications, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    154 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Creating Engaging Content for Instagram

    Skills you'll gain: Content Performance Analysis, Video Editing, Social Media, Photography, Photo Editing, Branding, Brand Awareness, Drive Engagement

    4
    Rating, 4 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Data Mining Foundations and Practice

    Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Data Warehousing, Supervised Learning, Data Pipelines, Data Preprocessing, Classification Algorithms, Data Modeling, Decision Tree Learning, Data Management, Machine Learning Algorithms, Data Cleansing, Model Evaluation, Exploratory Data Analysis, Analysis, Machine Learning, Big Data, Analytical Skills, Data Analysis

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    175 reviews

    Intermediate · Specialization · 1 - 3 Months

  • R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Tax, Market Analysis, International Relations, Operating Cost, Cost Benefit Analysis, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147 reviews

    Beginner · Specialization · 3 - 6 Months

  • D

    Duke University

    Programming for Python Data Science: Principles to Practice

    Skills you'll gain: Matplotlib, Pandas (Python Package), NumPy, Data Visualization, Data Cleansing, Data Structures, Data Visualization Software, Predictive Analytics, Debugging, Object Oriented Programming (OOP), Data Manipulation, Regression Analysis, Python Programming, Data Science, Algorithms, Simulations, Data Preprocessing, Exploratory Data Analysis, Predictive Modeling, Data Analysis

    4
    Rating, 4 out of 5 stars
    ·
    96 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Starweaver

    Strategic Leadership in Hospitality

    Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Hospitality Services, Capital Expenditure, Social Media Campaigns, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    121 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    Starweaver

    Executive Communication & Data Leadership

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Concision, Sales Presentations, Sales Strategy, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Emotional Intelligence, Sales, Verbal Communication Skills, Storytelling, Communication Strategies, Communication, Marketing Communications

    4.3
    Rating, 4.3 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Colorado System

    Business Intelligence Concepts, Tools, and Applications

    Skills you'll gain: Business Intelligence, Decision Support Systems, Data Visualization, Performance Measurement, Data Warehousing, Operational Performance Management, MicroStrategy, Business Analytics, Dashboard, Key Performance Indicators (KPIs), Competitive Intelligence, Performance Analysis, Data Mart, Business Strategies, Business Reporting, Ad Hoc Analysis, Data Analysis, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    651 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Data Cleaning in Excel: Techniques to Clean Messy Data

    Skills you'll gain: Data Analysis, Data Cleansing, Microsoft Excel, Exploratory Data Analysis, Data Manipulation, Data Preprocessing, Data Quality, Excel Formulas

    4.4
    Rating, 4.4 out of 5 stars
    ·
    59 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Precalculus through Data and Modelling

    Skills you'll gain: Data Analysis, Applied Mathematics, Mathematical Modeling, Graphing, Trigonometry, R (Software), Analytical Skills, General Mathematics, Statistics, Algebra, Systems Of Measurement, Correlation Analysis, Regression Analysis, Calculus, Geometry

    4.7
    Rating, 4.7 out of 5 stars
    ·
    321 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    ¿Cómo funcionan las marcas?

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Thinking, Price Negotiation, Global Marketing, Market Analysis, New Product Development, Organizational Strategy, Strategic Planning, Team Leadership, Adaptability

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    214 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Corporate Communications: University of California, Irvine
  • Creating Engaging Content for Instagram: Coursera
  • Data Mining Foundations and Practice: University of Colorado Boulder
  • A Story of Economics: A Principles Tale: Rice University
  • Programming for Python Data Science: Principles to Practice: Duke University
  • Strategic Leadership in Hospitality: Starweaver
  • Executive Communication & Data Leadership: Starweaver
  • Business Intelligence Concepts, Tools, and Applications: University of Colorado System
  • Data Cleaning in Excel: Techniques to Clean Messy Data: Coursera
  • Precalculus through Data and Modelling: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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