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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Davis

    Social Network Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Statistical Visualization, Data Manipulation, Data Visualization, Data Analysis, Predictive Analytics, Simulations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    243 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Multiple Regression Analysis in Public Health

    Skills you'll gain: Biostatistics, Regression Analysis, Logistic Regression, Statistical Methods, Public Health, Probability & Statistics, Statistical Analysis, Statistical Inference, Advanced Analytics, Statistical Modeling, Predictive Modeling, Model Evaluation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    325 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Optimization for Decision Making

    Skills you'll gain: Operations Research, Mathematical Modeling, Business Modeling, Business Analytics, Analytics, Data Modeling, Business Mathematics, Process Optimization, Data-Driven Decision-Making, Microsoft Excel, Decision Making, Linear Algebra, Spreadsheet Software, Graphing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Digital Health

    Skills you'll gain: Health Technology, Data Visualization Software, Telehealth, Agile Methodology, Health Disparities, Health Informatics, Health Care, Health Care Procedure and Regulation, Health Systems, Electronic Medical Record, digital literacy, Interoperability, Public Health, Epidemiology, Tableau Software, Model Evaluation, Data Ethics, User Centered Design, Technology Strategies, Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    351 reviews

    Intermediate · Specialization · 1 - 3 Months

  • J

    Johns Hopkins University

    Drug Development and Pharmacoepidemiology

    Skills you'll gain: Medication Therapy Management, Drug Development, Clinical Trials, Pharmaceuticals, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Clinical Research, Pre-Clinical Development, Drug Interaction, Patient Safety, Medical Devices, Statistical Analysis, Value-Based Care, Epidemiology, Utilization Management, Program Evaluation, Public Health, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    123 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    High-Performance and Parallel Computing

    Skills you'll gain: Hardware Architecture, Bash (Scripting Language), Distributed Computing, Scalability, Computer Systems, File I/O, Big Data, Operating Systems, File Systems, Scripting, Command-Line Interface, C and C++, Performance Tuning, Computer Programming Tools, Linux, Load Balancing, Programming Principles, Communication Systems, Linear Algebra

    3.8
    Rating, 3.8 out of 5 stars
    ·
    175 reviews

    Advanced · Specialization · 3 - 6 Months

  • G

    Google

    Google Data-Driven Decision Making

    Skills you'll gain: Data Visualization, Data Ethics, Data Literacy, Data Analysis, Tableau Software, Data Integrity, Statistical Methods, Stakeholder Communications, Responsible AI, Small Data, Decision Making, Stakeholder Analysis, Key Performance Indicators (KPIs), Big Data, Sampling (Statistics), Data Sharing, Spreadsheet Software, Verbal Communication Skills, Solution Design, Root Cause Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Markets and Allocations

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Game Theory, Market Analysis, Resource Allocation, Environmental Policy, Public Policies, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    178 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    GRAMMY GO

    Building Your Audience for Music Professionals

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • J

    Johns Hopkins University

    Data Visualization & Dashboarding with R

    Skills you'll gain: Rmarkdown, Shiny (R Package), Ggplot2, Tidyverse (R Package), Data Visualization, Spatial Data Analysis, Statistical Visualization, Scatter Plots, Plot (Graphics), Dashboard, Data Import/Export, Interactive Data Visualization, R Programming, Data Visualization Software, Geospatial Information and Technology, Data Literacy, Statistical Reporting, Data Manipulation, Data Science, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    450 reviews

    Beginner · Specialization · 3 - 6 Months

  • L

    L&T EduTech

    Petroleum Engineering with AI Applications

    Skills you'll gain: Oil and Gas, Petroleum Industry, Hazard Analysis, Safety Standards, Environmental Resource Management, Energy and Utilities, Environmental Regulations, Environment Health And Safety, Big Data, Plant Operations and Management, Waste Minimization, Process Engineering, Chemical Engineering, Risk Analysis, Environmental Engineering, Failure Mode And Effects Analysis, Data Management, Pump Stations, Data Processing, Electric Power Systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    217 reviews

    Advanced · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Social Network Analysis: University of California, Davis
  • Multiple Regression Analysis in Public Health : Johns Hopkins University
  • Optimization for Decision Making: University of Minnesota
  • Digital Health: Imperial College London
  • Drug Development and Pharmacoepidemiology: Johns Hopkins University
  • High-Performance and Parallel Computing: University of Colorado Boulder
  • Google Data-Driven Decision Making: Google
  • Firm Level Economics: Markets and Allocations: University of Illinois Urbana-Champaign
  • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
  • Building Your Audience for Music Professionals: GRAMMY GO

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