• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Designing Learning Innovation

    Skills you'll gain: Pedagogy, Digital pedagogy, Instructional Design, Educational Materials, Innovation, Learning Theory, Learning Strategies, Creativity, Planning, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    865 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    687 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CVS Health

    CVS Health Call Center Customer Service

    Skills you'll gain: Active Listening, Call Center Experience, De-escalation Techniques, Greeting Customers, Growth Mindedness, Customer Service, Empathy, Interviewing Skills, Cross Selling, Data Entry, Customer Relationship Building, Upselling, Teamwork, Customer Complaint Resolution, Conflict Management, Retail Store Operations, Transaction Processing, Cash Register Operation, Communication, Time Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    487 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Demand management: Breaking down today’s commercial silos

    Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    371 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Coaching Conversations

    Skills you'll gain: Employee Coaching, Coaching, Employee Performance Management, Management Training And Development, Constructive Feedback, Drive Engagement, Mentorship, Empowerment, Problem Solving, Active Listening, Communication, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    333 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Goodwill Industries International

    Foundations of Career Navigating and Coaching

    Skills you'll gain: Communication, Client Services, Coaching, Diversity and Inclusion, Professional Development, Workforce Development, Ethical Standards And Conduct, Active Listening, Empathy, Human Centered Design, Relationship Building, Goal Setting, Crisis Intervention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    350 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

    Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Content Marketing, Plan Execution, Performance Measurement, Marketing Strategies, Content Strategy, Campaign Management, Marketing, Communication Strategies, Goal Setting, Customer Engagement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    531 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Cape Town

    Julia Scientific Programming

    Skills you'll gain: Jupyter, Statistical Analysis, Data Visualization, Plot (Graphics), Scientific Visualization, Exploratory Data Analysis, Data Manipulation, Data Science, Other Programming Languages, Statistical Hypothesis Testing, Computer Programming, Mathematical Modeling, Package and Software Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    436 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Your First Web App with Python and Flask

    Skills you'll gain: Flask (Web Framework), Web Development, Web Applications, Application Development, Object-Relational Mapping, Database Application, Back-End Web Development, Software Development, SQL, Python Programming, Computer Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    556 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business, Sustainable Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    476 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Brand Management, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Consumer Behaviour, Advertising, Organizational Change

    4.6
    Rating, 4.6 out of 5 stars
    ·
    470 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Confronting Gender Based Violence: Global Lessons for Healthcare Workers

    Skills you'll gain: Health Care, Clinical Assessment, Primary Care, Psychosocial Assessments, Maternal Health, Health Assessment, Public Health and Disease Prevention, Patient-centered Care, Behavioral Health, Obstetrics And Gynecology, Gynecology, Community Health, Health Technology, Cultural Diversity, Health Policy, Safety and Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    279 reviews

    Beginner · Course · 1 - 4 Weeks

1…181182183…834

In summary, here are 10 of our most popular brand management courses

  • Designing Learning Innovation: Politecnico di Milano
  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • CVS Health Call Center Customer Service: CVS Health
  • Demand management: Breaking down today’s commercial silos: ESSEC Business School
  • Coaching Conversations: University of California, Davis
  • Foundations of Career Navigating and Coaching: Goodwill Industries International
  • Requerimientos, planeación, ejecución y medición de estrategias para redes sociales: Tecnológico de Monterrey
  • Julia Scientific Programming: University of Cape Town
  • Create Your First Web App with Python and Flask: Coursera
  • Business and Marketing Strategies: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok