Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Product Management, Brand Management, Innovation, Market Dynamics, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy
Mixed · Course · 1 - 3 Months

Rice University
Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Tax, Market Analysis, International Relations, Operating Cost, Policy Analysis, Consumer Behaviour, Decision Making
Beginner · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Land Management, Supply Chain, Food and Beverage, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply And Demand, Production Management, Environment and Resource Management, Market Dynamics, Technology Solutions, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Portfolio Management, Portfolio Risk, Financial Market, Investments, Securities (Finance), Financial Systems, Securities Trading, Asset Management, Behavioral Economics, Capital Markets, Investment Management, Equities, Performance Measurement, Finance, Financial Services, Performance Analysis, Risk Management, Return On Investment, Market Liquidity, Derivatives
Beginner · Specialization · 3 - 6 Months

Universidad de los Andes
Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel
Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Operations, Human Resources, Leadership and Management, Risk Management
Beginner · Specialization · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
Mixed · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Social Sciences, Psychology, Social Skills, Social Justice, Empathy & Emotional Intelligence, Interpersonal Communications, Emotional Intelligence, Critical Thinking
Build toward a degree
Beginner · Course · 3 - 6 Months

Universidad de Chile
Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics
Intermediate · Course · 1 - 4 Weeks

Stanford University
Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Socioeconomics, Economics, Policy, and Social Studies, Game Theory, Behavioral Economics, Mathematical Modeling, Statistical Modeling, Markov Model, Bayesian Statistics, Probability, Simulations
Advanced · Course · 1 - 3 Months
IE Business School
Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication
Beginner · Specialization · 3 - 6 Months