• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    N

    National Taiwan University

    服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

    Skills you'll gain: Revenue Management, Service Design, Customer experience improvement, Financial Services, Innovation, Economics, Product Design, Case Studies, Platform As A Service (PaaS), Business Modeling, Business Strategy, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    151 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Sales Presentation, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Customer Analysis, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gen AI Agents: Transform Your Organization

    Skills you'll gain: Generative AI Agents, Retrieval-Augmented Generation, Prompt Engineering, Generative AI, AI Enablement, AI Workflows, Google Cloud Platform, Tool Calling, Customer experience improvement, Organizational Strategy, Innovation, Solution Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    242 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Flick Social for Beginners: Accelerating Social Media Output

    Skills you'll gain: Social Media Campaigns, Social Media Management, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Content Creation, Scheduling, Target Market, Driving engagement, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Communication Strategies

    Skills you'll gain: Conflict Management, Storytelling, Communication Strategies, Organizational Strategy, Business Communication, Team Building, Intercultural Competence, Verbal Communication Skills, Team Management, Strategic Communication, Ethical Standards And Conduct, Negotiation, Stakeholder Communications, Business Leadership, Cultural Diversity, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAP

    SAP Technology Consultant Hands-on Project

    Skills you'll gain: Solution Design, Project Management, Technology Solutions, Project Implementation, Project Closure, Technical Consulting, Stakeholder Analysis, Requirements Analysis, Customer Engagement, Test Planning, Benchmarking, SAP Applications, Customer Analysis, Project Documentation, Gap Analysis, Needs Assessment, Business Requirements, Business Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Optimiza tu cuenta de negocio en Instagram

    Skills you'll gain: Instagram, Social Media Management, Social Media Content, Social Media Marketing, Facebook, Social Media Strategy, Target Audience, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fudan University

    游戏产业概论

    Skills you'll gain: Video Game Development, Intellectual Property, Game Design, Animation and Game Design, Production Process, New Product Development, Augmented and Virtual Reality (AR/VR), Legal Risk, Product Management, Product Planning, Business, Entrepreneurship, Regulation and Legal Compliance, Global Marketing, Corporate Strategy, Innovation, Product Marketing, Art History, Computer Hardware, Case Studies

    3.6
    Rating, 3.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    UI/UX Design Fundamentals & Prototyping with Generative AI

    Skills you'll gain: UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience, User Centered Design, Usability, Responsive Web Design, User Flows, User Interface (UI), UI Components, Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience), Usability Testing, Design Software, Human Centered Design, Ideation, Brainstorming, Animations

    4.9
    Rating, 4.9 out of 5 stars
    ·
    58 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Disrupción Digital

    Skills you'll gain: Business Strategy, Business Planning, Technology Strategies, Digital Transformation, Innovation, Strategic Thinking, Business Modeling, Emerging Technologies, Organizational Change, Business Technologies, Customer experience improvement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Biases and Portfolio Selection

    Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Portfolio Risk, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Equities, Psychology, Performance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    281 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Diversity and Inclusion for HR Professionals

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Workplace inclusivity, Cultural Responsiveness, Cultural Diversity, Human Resources, Human Resource Strategy, Employee Engagement, Ideation, Decision Making, Recruitment, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    237 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
1…169170171…362

In summary, here are 10 of our most popular marketing strategy courses

  • 服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points): National Taiwan University
  • Master Data Storytelling for B2B & B2C Sales : Starweaver
  • Gen AI Agents: Transform Your Organization: Google Cloud
  • Flick Social for Beginners: Accelerating Social Media Output: Coursera
  • Advanced Communication Strategies: Johns Hopkins University
  • SAP Technology Consultant Hands-on Project: SAP
  • Optimiza tu cuenta de negocio en Instagram: Coursera
  • 游戏产业概论: Fudan University
  • UI/UX Design Fundamentals & Prototyping with Generative AI: SkillUp
  • Disrupción Digital: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok