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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • T

    The Hong Kong University of Science and Technology

    FinTech Foundations and Overview

    Skills you'll gain: FinTech, Financial Services, Banking, Financial Regulation, Mobile Banking, Emerging Technologies, Technology Strategies, Payment Systems, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Innovation, Strategic Partnership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    585 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Mercadeo analítico

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Y

    Yonsei University

    Big Data Emerging Technologies

    Skills you'll gain: Apache Spark, Big Data, SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Distributed Computing, Scalability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    318 reviews

    Beginner · Course · 1 - 3 Months

  • Q

    Queen Mary University of London

    Analysis and Interpretation of Data

    Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Probability & Statistics, Statistical Methods, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Data Preprocessing, Return On Investment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    425 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Salesforce

    Lead Management in Salesforce

    Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Pipelines, Sales Management, Campaign Management, Sales Process, Sales Operations, Customer Relationship Management (CRM) Software, Data Entry, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    382 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Power Platform Fundamentals

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Dashboard, Microsoft 365, Data Visualization Software, Data Visualization, Business Process Automation, Workflow Management, No-Code Development, Business Process, Generative AI Agents, Data Analysis, Data Integration, Application Design

    4.2
    Rating, 4.2 out of 5 stars
    ·
    160 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    دليل استخدام كانفا للمبتدئين

    Skills you'll gain: Canva (Software), Graphic Design, User Accounts, Design Software, Shared Media, Presentations, Organizational Skills, Account Management, Content Creation, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    121 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • W

    Wesleyan University

    Machine Learning for Data Analysis

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Model Evaluation, Random Forest Algorithm, Applied Machine Learning, Predictive Analytics, Unsupervised Learning, Machine Learning Algorithms, Machine Learning, Data Analysis, Data Mining, Feature Engineering, Exploratory Data Analysis, Regression Analysis, Statistical Analysis, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    328 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Content Performance Analysis, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Performance marketing, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Media Planning, Bidding, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SAP

    Foundations of Business Analysis

    Skills you'll gain: Stakeholder Management, Business Analysis, SAP Signavio, Business Systems Analysis, SAP Analytics Cloud, SAP Applications, Systems Analysis, Stakeholder Analysis, Business Process Modeling, Business Requirements, ChatGPT, Requirements Analysis, Strategic Thinking, Organizational Strategy, LLM Application, Agile Methodology, Communication, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Coberturas de riesgo con futuros y opciones para agrobusiness

    Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Risk Management, Risk Mitigation, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • FinTech Foundations and Overview: The Hong Kong University of Science and Technology
  • Mercadeo analítico: University of Virginia
  • Big Data Emerging Technologies: Yonsei University
  • Analysis and Interpretation of Data: Queen Mary University of London
  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera
  • Lead Management in Salesforce: Salesforce
  • Microsoft Power Platform Fundamentals: Microsoft
  • دليل استخدام كانفا للمبتدئين: Coursera
  • Machine Learning for Data Analysis: Wesleyan University
  • Publicidad Digital con Google AdWords: Universidad Austral

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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