Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
University of Michigan
Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Supervised Learning, Scikit Learn (Machine Learning Library), Predictive Modeling, Machine Learning, Decision Tree Learning, Unsupervised Learning, Python Programming, Random Forest Algorithm, Regression Analysis, Classification Algorithms, Artificial Neural Networks
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Social Studies, Diversity Awareness, Cultural Diversity, Sociology, Social Sciences, Culture, Social Justice, World History, Political Sciences, Economics, Policy, and Social Studies, Policy Analysis, Immigration Law, Demography
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, ISO 9000 Series, Quality Management Systems, Strategic Marketing, Marketing, Organizational Strategy, Governance, Working Capital, Financial Statements, Marketing Planning, Corporate Strategy, Operations Management, Financial Analysis, Organizational Structure, Accounts Receivable, Financial Data, Business Strategies, Market Analysis, Quality Management, Market Research
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: LinkedIn, Professional Networking, Applicant Tracking Systems, Social Media, Editing, Job Analysis
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Graphical Tools, Animations, Content Creation, Graphic Design, Design and Product, Business, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Scope Management, Project Scoping, Stakeholder Management, Project Management, Expectation Management, Project Estimation, Conflict Management, Resource Management, Team Leadership, Verbal Communication Skills, Communication, Project Planning, Change Orders, Work Breakdown Structure, Team Management, Agile Methodology
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics
Beginner · Guided Project · Less Than 2 Hours

Erasmus University Rotterdam
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Stakeholder Engagement, Sustainable Development, Corporate Sustainability, Risk Management, Climate Change Adaptation, Climate Change Mitigation, Sustainability Reporting, Finance, Asset Management, Banking
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Graphical Tools, Graphic Design, Graphic and Visual Design, Design, Data Sharing, Design Software, Content Creation, User Accounts, Social Media, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Washington
Skills you'll gain: Business Writing, Business Correspondence, Professional Networking, English Language, Oral Expression, Business Communication, Rapport Building, Telephone Skills, Language Competency, Presentations, Relationship Building, Verbal Communication Skills, Grammar, Vocabulary, Communication, Scheduling
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Requirements Analysis, Milestones (Project Management), Stakeholder Management, Performance Reporting, Project Management, Negotiation, Quality Management, Project Scoping, Stakeholder Analysis, Project Documentation, Project Planning, Interviewing Skills, Communication, Problem Solving
Beginner · Course · 1 - 4 Weeks