• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of California, Davis

    Spanish Vocabulary Project

    Skills you'll gain: Peer Review, Spanish Language, Oral Expression, Oral Comprehension, Culture, Writing and Editing, Vocabulary, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    172 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of New Mexico

    Entrepreneurial Strategic Management

    Skills you'll gain: Strategic Decision-Making, Business Strategy, Business Metrics, Organizational Strategy, Entrepreneurship, Competitive Analysis, Performance Measurement, Market Dynamics, Innovation, Business Economics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    327 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Minnesota

    Introduction to Human Behavioral Genetics

    Skills you'll gain: Mental and Behavioral Health, Healthcare Ethics, Social Sciences, Psychology, Medical Science and Research, Molecular Biology, Research Methodologies, Biology, Mental Health Diseases and Disorders

    4.8
    Rating, 4.8 out of 5 stars
    ·
    605 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Ethics, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Operations, Human Resources, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    339 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Geneva

    Le Bien, le Juste, l'Utile. Introduction aux éthiques philosophiques

    Skills you'll gain: Ethical Standards And Conduct, Liberal Arts, Case Studies, Social Justice, Environmental Issue, Research, Social Impact, Economics, Policy, and Social Studies, Policy Analysis, Political Sciences, Personal Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    628 reviews

    Mixed · Course · 1 - 3 Months

  • S

    Splunk Inc.

    Splunk Search Expert

    Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Performance Tuning, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Security Information and Event Management (SIEM), Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Time Series Analysis and Forecasting, Business Intelligence, Big Data, Data Science, Business Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    276 reviews

    Beginner · Specialization · 3 - 6 Months

  • N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    372 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Strategic Sourcing & Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Vendor Relationship Management, Supplier Relationship Management, Procurement, Cost Benefit Analysis, Financial Modeling, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Process Improvement, Spreadsheet Software, Business Communication, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Text Mining, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Analysis, Social Network Analysis, Data Presentation, Data Analysis, Statistical Methods, Data Mining, Interactive Data Visualization, Analytics, Correlation Analysis, Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Big Data, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
    ·
    298 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Organizational Structure, Entrepreneurship, Market Opportunities, Communication Strategies, Business Strategy, Strategic Partnership, Community Development, Sustainable Business, Performance Measurement, Fundraising, Entrepreneurial Finance, Needs Assessment, Team Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    413 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of London

    Business Sustainability in the Circular Economy

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Reverse Logistics, Sustainable Development, Business Ethics, Sustainability Reporting, Environmental Laws, Environmental Issue, Business Management, Waste Minimization, Environmental Regulations, Logistics Management, Logistics, Business Strategies, Climate Change Mitigation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    289 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Biology Everywhere

    Skills you'll gain: Molecular Biology, Biochemistry, Human Development, Biology, Life Sciences, Environment, Chemistry, Cell Biology, Environmental Issue, Child Development, Environmental Science, Environmental Resource Management, Music, Biotechnology, General Science and Research, Decision Making, Natural Resource Management, Liberal Arts, Oncology, Sustainable Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    389 reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…156157158…376

In summary, here are 10 of our most popular market research courses

  • Spanish Vocabulary Project: University of California, Davis
  • Entrepreneurial Strategic Management: University of New Mexico
  • Introduction to Human Behavioral Genetics: University of Minnesota
  • Responsible Generative AI: University of Michigan
  • Le Bien, le Juste, l'Utile. Introduction aux éthiques philosophiques: University of Geneva
  • Splunk Search Expert: Splunk Inc.
  • Social Marketing Capstone Project: Northwestern University
  • Strategic Sourcing & Supplier Selection: Coursera
  • Social Media Data Analytics: University of Washington
  • Social Entrepreneurship: Copenhagen Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok