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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Washington

    Business English: Making Presentations

    Skills you'll gain: Presentations, Sales Presentation, Persuasive Communication, Microsoft PowerPoint, Public Speaking, Verbal Communication Skills, Data Visualization, Marketing Materials, English Language

    4.8
    Rating, 4.8 out of 5 stars
    ·
    779 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Interactive Design, Marketing Design, Cross-Channel Marketing, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Colorado Boulder

    Principles of Public Relations

    Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Media and Communications, Corporate Communications, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    660 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California San Diego

    Finding Hidden Messages in DNA (Bioinformatics I)

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Analysis, Biochemistry, Biology, Algorithms, Microbiology, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Advanced Statistics for Data Science

    Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, Probability Distribution, R Programming, Biostatistics, Data Science, Statistics, Mathematical Modeling, Data Analysis, Data Modeling, Applied Mathematics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    791 reviews

    Advanced · Specialization · 3 - 6 Months

  • I

    IBM

    SQL: A Practical Introduction for Querying Databases

    Skills you'll gain: SQL, Relational Databases, Microsoft SQL Servers, MySQL, Query Languages, Database Systems, Databases, Database Management, Stored Procedure, IBM DB2, Data Manipulation, Data Analysis, Transaction Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    695 reviews

    Beginner · Course · 1 - 3 Months

  • P

    PwC

    Effective Business Presentations with Powerpoint

    Skills you'll gain: Microsoft PowerPoint, Presentations, Data Storytelling, Verbal Communication Skills, Public Speaking, Data Visualization, Business Communication, Storytelling, Communication, Peer Review, Communication Strategies, Data Analysis, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data for Business Analysts Using Microsoft Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Data Presentation, Business Metrics, Data Cleansing, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    335 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Financial Acumen for Non-Financial Managers

    Skills you'll gain: Financial Reporting, Financial Acumen, Financial Data, Financial Statements, Income Statement, Financial Analysis, Business Reporting, Risk Analysis, Cash Flows, Predictive Analytics, Financial Forecasting, Balance Sheet, Performance Measurement, Business Metrics, Financial Management, Financial Planning, Key Performance Indicators (KPIs), Performance Analysis, Return On Investment, Business Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    984 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    219 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rice University

    Business Statistics and Analysis Capstone

    Skills you'll gain: Business Analytics, Statistical Methods, Statistical Analysis, Data Analysis, Data Presentation, Statistical Reporting, Analytical Skills, Technical Communication, Predictive Analytics, Exploratory Data Analysis, Regression Analysis, Microsoft Excel

    4.7
    Rating, 4.7 out of 5 stars
    ·
    441 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    335 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Business English: Making Presentations: University of Washington
  • Canva Essentials: Coursera
  • Principles of Public Relations: University of Colorado Boulder
  • Finding Hidden Messages in DNA (Bioinformatics I): University of California San Diego
  • Advanced Statistics for Data Science: Johns Hopkins University
  • SQL: A Practical Introduction for Querying Databases: IBM
  • Effective Business Presentations with Powerpoint: PwC
  • Data for Business Analysts Using Microsoft Excel: Microsoft
  • Financial Acumen for Non-Financial Managers: University of Pennsylvania
  • Salesforce Basics: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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