• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • E

    Erasmus University Rotterdam

    Earth Economics

    Skills you'll gain: Economics, Policy, and Social Studies, Economics, Socioeconomics, Sustainable Development, Policy Analysis, Data Analysis, Tax, Environmental Issue, International Relations, Trend Analysis, Investments, Policy Development, Behavioral Economics, Supply And Demand, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Improve Business Performance with Microsoft Forms

    Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • T

    Tecnológico de Monterrey

    Analíticas y Métricas de Marketing

    Skills you'll gain: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    225 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Alberta

    Dino 101: Dinosaur Paleobiology

    Skills you'll gain: Biology, Physical Science, Life Sciences, Taxonomy, Scientific Methods, Science and Research, Environmental Science, Spatial Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3.8K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of London

    International Business Environment

    Skills you'll gain: Business Strategy, Competitive Analysis, International Finance, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Analysis, Business, Product Lifecycle Management, Business Management, Product Management, Cultural Diversity, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    396 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Entrepreneurship II: Preparing for Launch

    Skills you'll gain: Entrepreneurship, Business Planning, Entrepreneurial Finance, Go To Market Strategy, New Product Development, Financial Forecasting, Business Development, Business Strategy, Growth Strategies, Financial Modeling, Fundraising and Crowdsourcing, Customer Acquisition Management, Financial Planning, Presentations, Team Management, Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    765 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Eindhoven University of Technology

    Improving Your Statistical Questions

    Skills you'll gain: Science and Research, Research Design, Research, Quantitative Research, Experimentation, Sample Size Determination, Data Sharing, Statistical Inference, Statistical Methods, Statistical Analysis, Data Synthesis, R Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    112 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Building a Business Presence With Facebook Marketing

    Skills you'll gain: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Introduction to Events Management

    Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Marketing Budgets, Hospitality Management, Planning, Operations Management, Budgeting, Promotional Strategies, Vendor Management, Coordination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    279 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Mindfulness in Integrative Healthcare

    Skills you'll gain: Patient Education And Counseling, Mindfulness, Contraindication, Pain Management, Patient Referral, Clinical Assessment, Patient-centered Care, Patient Communication, Self-Awareness, Stress Management, Mental Health, Mental Health Therapies, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    233 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Predictive Modeling and Analytics

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Logistic Regression, Exploratory Data Analysis, Data Visualization, Data Modeling, Data Presentation, Business Analytics, Data Analysis, Statistical Modeling, Regression Analysis, Classification Algorithms, Microsoft Excel, Supervised Learning, Decision Tree Learning, Data Cleansing, Artificial Neural Networks

    3.6
    Rating, 3.6 out of 5 stars
    ·
    605 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Philosophy of Science

    Skills you'll gain: Scientific Methods, Science and Research, Research, Experimentation, Research Methodologies, Research Design, Data Collection, Peer Review, Simulations, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    254 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research analysis
1…154155156…376

In summary, here are 10 of our most popular market research courses

  • Earth Economics: Erasmus University Rotterdam
  • Improve Business Performance with Microsoft Forms: Coursera
  • Analíticas y Métricas de Marketing: Tecnológico de Monterrey
  • Dino 101: Dinosaur Paleobiology: University of Alberta
  • International Business Environment: University of London
  • Entrepreneurship II: Preparing for Launch: University of Illinois Urbana-Champaign
  • Improving Your Statistical Questions: Eindhoven University of Technology
  • Building a Business Presence With Facebook Marketing: Coursera
  • Introduction to Events Management : Coursera
  • Mindfulness in Integrative Healthcare: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok