• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    The Product Owner Profession:  Unleashing the Power of Scrum

    Skills you'll gain: Agile Product Development, Sprint Planning, Product Management, Product Roadmaps, Agile Methodology, Agile Project Management, User Story, Product Strategy, Sprint Retrospectives, Backlogs, Project Management, Stakeholder Communications, Stakeholder Engagement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    162 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Storyboard in Canva

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Gestão de Marca & Crise de Imagem

    Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Planning, Auditing and Maintaining Enterprise Systems

    Skills you'll gain: Contingency Planning, Disaster Recovery, Business Continuity Planning, Security Management, IT Management, System Monitoring, Cyber Security Policies, Enterprise Security, Compliance Auditing, Security Strategy, Systems Administration, Operating System Administration, Governance, Security Controls, Organizational Strategy, Patch Management, Continuous Monitoring, Unix, Procedure Development, Incident Response

    4.7
    Rating, 4.7 out of 5 stars
    ·
    233 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Ethical Hacking with Open Source Tools

    Skills you'll gain: Threat Detection, Penetration Testing, Exploit development, Cyber Threat Intelligence, Threat Management, Incident Response, Vulnerability Scanning, Cyber Security Assessment, Vulnerability Assessments, Vulnerability Management, Cybersecurity, Network Security, Network Monitoring, Bash (Scripting Language), Intrusion Detection and Prevention, Network Troubleshooting, Anomaly Detection, Information Systems Security, Cyber Security Policies, Network Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    176 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Getting a Consulting Job

    Skills you'll gain: Consulting, Business Consulting, Management Consulting, Interviewing Skills, Professional Networking, Project Management, Case Studies, Team Management, Data-Driven Decision-Making, Complex Problem Solving, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    495 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    SEO Masterclass: Beginner To Advanced Including AI SEO

    Skills you'll gain: Keyword Research, Web Analytics and SEO, Blogs, Search Engine Optimization, Copywriting, Google Analytics, Google Gemini, Search Engine Marketing, Web Content, Anthropic Claude, Large Language Modeling, Generative AI, Web Analytics, ChatGPT, Prompt Engineering, Content Creation, Sales Strategy, Marketing, Digital Marketing, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Starweaver

    IIBA® Entry Certificate in Business Analysis™ (ECBA™) Exam Prep

    Skills you'll gain: Requirements Elicitation, Requirements Analysis, Stakeholder Engagement, Requirements Management, Business Analysis, Performance Improvement, Business Requirements, User Requirements Documents, Case Studies, Stakeholder Analysis, Governance, Business Process Modeling, Strategic Planning, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    127 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Understanding the Music Business: What is Music Worth?

    Skills you'll gain: Music, Music Performance, Entrepreneurship, Intellectual Property, Digital Transformation, Marketing Communications, Marketing, Business Modeling, Revenue Management, Business Ethics, Event Management, Media Production

    4.5
    Rating, 4.5 out of 5 stars
    ·
    147 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Plan de Negocios

    Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Competitive Analysis, Business Risk Management, Financial Analysis, Decision Making, Organizational Structure

    4.6
    Rating, 4.6 out of 5 stars
    ·
    151 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Project Management Communication, Stakeholders & Leadership

    Skills you'll gain: Stakeholder Engagement, Resource Management, Stakeholder Management, Project Schedules, Project Management Institute (PMI) Methodology, Negotiation, Project Management, Leadership and Management, Leadership, Scheduling, Team Leadership, Emotional Intelligence, Communication Planning, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    187 reviews

    Intermediate · Course · 1 - 3 Months

1…153154155…417

In summary, here are 10 of our most popular marketing strategy courses

  • The Product Owner Profession:  Unleashing the Power of Scrum: SkillUp
  • Create a Storyboard in Canva: Coursera
  • Gestão de Marca & Crise de Imagem: Fundação Instituto de Administração
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • Planning, Auditing and Maintaining Enterprise Systems: University of Colorado System
  • IBM Ethical Hacking with Open Source Tools: IBM
  • Getting a Consulting Job: Emory University
  • SEO Masterclass: Beginner To Advanced Including AI SEO: Alex Genadinik
  • IIBA® Entry Certificate in Business Analysis™ (ECBA™) Exam Prep: Starweaver
  • Understanding the Music Business: What is Music Worth?: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok