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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    N

    National Taiwan University

    Operations Research

    Skills you'll gain: Operations Research, Mathematical Modeling, Process Optimization, Report Writing, Network Model, Applied Mathematics, Process Improvement and Optimization, Business Modeling, Industrial Engineering, Linear Algebra, Numerical Analysis, Operations Management, Applied Machine Learning, Resource Allocation, Case Studies, Engineering Calculations, Algorithms, Feasibility Studies, Project Design, Business Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    722 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Statistical Methods, Data Preprocessing, Statistical Inference, Statistical Hypothesis Testing, Data Access, Anomaly Detection, Statistical Analysis, Data Analysis, Data Cleansing, Data Manipulation, Machine Learning, Probability & Statistics, Jupyter, Data Import/Export, Pandas (Python Package), Data Transformation, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize, Evaluate, and Forecast Your Cloud Spend

    Skills you'll gain: Cost Management, Financial Management, Resource Allocation, Resource Utilization, Cost Estimation, Predictive Modeling, Forecasting, Capacity Management, Operating Cost, Financial Modeling, Data-Driven Decision-Making, Cost Benefit Analysis, Gap Analysis, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Java Programming: Solving Problems with Software

    Skills you'll gain: Debugging, Java, Algorithms, Java Programming, Program Development, Programming Principles, Statistical Analysis, Software Design, Computer Programming, Data Import/Export, Integrated Development Environments, File I/O, Data Processing, Software Documentation, Data Manipulation, Object Oriented Programming (OOP), API Design, Data Analysis, Software Testing, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    User Experience Research and Design

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

    4.7
    Rating, 4.7 out of 5 stars
    ·
    883 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Power BI: Data Cleaning, Transformation, and Visualization

    Skills you'll gain: Power BI, Data Transformation, Data Manipulation, Data Visualization Software, Data Cleansing, Data Visualization, Data Storytelling, Business Intelligence, Data Analysis, Data Analysis Software, Microsoft Excel, Data Quality, Exploratory Data Analysis, Query Languages, Microsoft PowerPoint, Microsoft 365, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    L

    Logical Operations

    Effective Presentations

    Skills you'll gain: Presentations, Microsoft PowerPoint, Oral Expression, Public Speaking, Sales Presentations, Verbal Communication Skills, Virtual Teams, Target Audience, Microsoft Office, Communication, Persuasive Communication, Communication Strategies, Storytelling, Data Storytelling, Business Communication, Planning, Organizational Skills, Data Analysis

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Análisis de Datos de Google

    Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Literacy, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Apply Statistical Methods Using Minitab

    Skills you'll gain: Minitab, Process Capability, Statistical Process Controls, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Sampling (Statistics), Statistical Visualization, Probability & Statistics, Probability Distribution, Data Analysis, Statistical Methods, Performance Analysis, Statistical Inference, Quality Control, Regression Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Analytics, Data Analysis, Data Management, Data Visualization, Data Warehousing, Data Wrangling, Extract, Transform, Load, Statistical Analysis, Data Visualization Software, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    419 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Advertising and E-commerce on TikTok: Aptly
  • Operations Research: National Taiwan University
  • Exploratory Data Analysis for Machine Learning: IBM
  • Optimize, Evaluate, and Forecast Your Cloud Spend: Coursera
  • Java Programming: Solving Problems with Software: Duke University
  • User Experience Research and Design: University of Michigan
  • Brand Identity and Strategy: IE Business School
  • Power BI: Data Cleaning, Transformation, and Visualization: Logical Operations
  • Effective Presentations: Logical Operations
  • Análisis de Datos de Google: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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