Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.

Johns Hopkins University
Skills you'll gain: Data Science, Data Management, Data Analysis, Data-Driven Decision-Making, Project Design, Performance Metric, Software Engineering, Machine Learning, Statistical Inference
Beginner · Course · 1 - 4 Weeks

SkillUp
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Jupyter, LLM Application, AI Product Strategy, Model Evaluation, Multimodal Prompts, Health Systems, Health Information Management, Decision Support Systems, Data Preprocessing, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, AI Personalization, Corporate Communications, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Social Media Campaigns, Media Planning
Intermediate · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Analytics, Marketing Strategies, Data Analysis, Marketing, Performance Measurement, Operations, Analysis, Business Strategies, Digital Advertising, Presentations, Problem Management, Advertising
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Animations, Storyboarding, Multimedia, Content Creation, Editing, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Responsible AI, Agentic systems, Data Ethics, Discussion Facilitation, Business Ethics, Regulatory Compliance, Artificial Intelligence, Case Studies, AI Workflows, Governance, Predictive Modeling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, ChatGPT, Brand Management, Digital Content, AI Enablement, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Blogs, Facebook, Social Media, Instagram, Social Media Marketing, Automation, Content Management Systems, User Accounts, Advertising, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Manchester
Skills you'll gain: Analytical Chemistry, Laboratory Techniques, Chemistry, Laboratory Equipment, Vibrations, electromagnetics, Physics, Engineering Analysis, Structural Analysis, Engineering Calculations
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Web Design and Development, Hypertext Markup Language (HTML), HTML and CSS, Web Development, Web Development Tools, Cascading Style Sheets (CSS), Front-End Web Development, Web Design, Javascript, Interactive Design, Web Applications, Full-Stack Web Development, Back-End Web Development
Beginner · Course · 1 - 3 Months