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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Retail Store Operations, Marketing Strategies, Business Technologies, Customer Insights, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    415 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Data Literacy, Spreadsheet Software, Stakeholder Communications, Dashboard, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analysis, Expectation Management, Quantitative Research, Problem Solving, Smart Goals

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Social Media with Data-Driven Insights

    Skills you'll gain: Marketing Analytics, Social Media Management, Analytics, Social Media Marketing, Web Analytics, Social Media Campaigns, Scheduling, Social Media Strategy, Performance Analysis, Content Strategy, Descriptive Analytics, Trend Analysis, Content Creation, Process Optimization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Marketing, Financial Statement Analysis, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I
    U
    I

    Multiple educators

    Data Science Foundations

    Skills you'll gain: Dashboard, Web Scraping, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Data Analysis, R (Software), Data Presentation, Correlation Analysis, Pandas (Python Package), NumPy, Data Import/Export, Programming Principles, Predictive Modeling, Data Science, Unsupervised Learning, Machine Learning, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    117K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Interactive Data Visualization, Data Analysis, Data Import/Export, Model Evaluation, Data Manipulation, Data Transformation, Predictive Modeling, Matplotlib, Data Science, Programming Principles, Python Programming, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, R (Software), Data Modeling, Relational Databases, Stored Procedure, R Programming, Model Deployment, Databases, Data Science, Big Data, Query Languages, GitHub, Data Visualization Software, Data Preprocessing, Data Cleansing, Cloud Computing, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Grow Brand Mentions

    Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Social Media Marketing, Brand Management, Statistical Reporting, Google Analytics, Web Analytics and SEO, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Digital Marketing, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Engineering

    Skills you'll gain: Extract, Transform, Load, NoSQL, Apache Spark, Data Warehousing, Web Scraping, Database Administration, Apache Hadoop, Database Design, Relational Databases, Linux Commands, Data Pipelines, SQL, IBM Cognos Analytics, Database Management, Generative AI, Professional Networking, Data Import/Export, Python Programming, Data Analysis, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Generative AI Engineering

    Skills you'll gain: Prompt Engineering, Prompt Patterns, LangChain, Large Language Modeling, Retrieval-Augmented Generation, Exploratory Data Analysis, Unsupervised Learning, Generative Model Architectures, PyTorch (Machine Learning Library), ChatGPT, Generative AI, Restful API, LLM Application, Keras (Neural Network Library), Supervised Learning, Model Evaluation, Data Analysis, Responsible AI, Vector Databases, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Omnichannel Retail Strategy: University of Pennsylvania
  • Ask Questions to Make Data-Driven Decisions: Google
  • Next-Gen Brand Management: Coursera
  • Optimize Social Media with Data-Driven Insights: Coursera
  • Foundations of Management: IESE Business School
  • Data Science Foundations: IBM
  • Applied Data Science: IBM
  • Introduction to Data Science: IBM
  • Track & Grow Brand Mentions: Coursera
  • GA Goal Tracking & Setup: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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