• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    272 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Developing an Experimenter's Mindset for Business

    Skills you'll gain: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Agentic AI and AI Agents: A Primer for Leaders

    Skills you'll gain: Generative AI Agents, Agentic Workflows, AI Orchestration, Workflow Management, AI Enablement, Agentic systems, Artificial Intelligence, Business Process Automation, Generative AI, AI Product Strategy, Automation, AI Personalization, Prompt Engineering, Tool Calling, Emerging Technologies, Responsible AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Création D'Identité Visuelle En Utilisant Canva

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Facebook Business Page

    Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administration, Marketing Automation, Content Development and Management, Marketing, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    108 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Leading: Human Resource Management and Leadership

    Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Human Resource Strategy, Team Building, Organizational Strategy, Team Management, Leadership, Intercultural Competence, Organizational Structure, Team Leadership, People Development, Business Leadership, Organizational Effectiveness, Leadership Development, Brand Management, Branding, Employee Engagement, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Storytelling, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Drive Engagement, Target Audience, Business Marketing, Customer Engagement, User Accounts

    4.8
    Rating, 4.8 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Storyboard using Canva

    Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Graphical Tools, Animations, Content Creation, Graphic Design, Design and Product, Business, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    206 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Presentations, Branding, Persuasive Communication, Strategic Communication, Content Creation, Marketing Communications, Business Strategy, Drive Engagement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI for Customer Experience Optimization

    Skills you'll gain: Customer experience improvement, Workflow Management, AI Personalization, Customer Service, Customer Support, Customer Engagement, Generative AI, Customer Communications Management, Emotional Intelligence, Customer Success Management, OpenAI, Salesforce, Customer Data Management, Customer Relationship Management, Artificial Intelligence, Customer Analysis, No-Code Development, De-escalation Techniques, Surveys, Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    High-Impact Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Communication Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Basics of Cyber Threat Intelligence

    Skills you'll gain: Cyber Threat Intelligence, MITRE ATT&CK Framework, Cyber Threat Hunting, Threat Detection, Threat Modeling, Threat Management, Security Controls, Cybersecurity, Cyber Security Strategy, Cyber Security Assessment, Security Information and Event Management (SIEM), Incident Response, Continuous Monitoring, Risk Management Framework, Technical Communication, Vulnerability Assessments, Automation

    Intermediate · Course · 1 - 3 Months

Searches related to marketing strategy

marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
planning a digital marketing strategy
1…727374…361

In summary, here are 10 of our most popular marketing strategy courses

  • Building Custom Regional Reports with Google Analytics: Coursera
  • Developing an Experimenter's Mindset for Business: Packt
  • Agentic AI and AI Agents: A Primer for Leaders: Vanderbilt University
  • Création D'Identité Visuelle En Utilisant Canva: Coursera
  • Create a Facebook Business Page: Coursera
  • Leading: Human Resource Management and Leadership: Macquarie University
  • Getting Started with TikTok: Aptly
  • Create a Storyboard using Canva: Coursera
  • Storytelling / Re-brand your Brand: Universidad de Palermo
  • Generative AI for Customer Experience Optimization: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok