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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    University of California San Diego

    Linux Tools for Text Processing

    Skills you'll gain: Linux Commands, Linux, Unix Commands, Shell Script, Data Processing, Text Mining, Command-Line Interface, Data Manipulation, Unix, Data Transformation, Automation, File Management

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Answering Complex Questions Using Native Derived Tables with LookML

    Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL, Data Analysis, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

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    Coursera

    تصوير البيانات في تابلو: أنشئ لوحات المعلومات والقصص

    Skills you'll gain: Dashboard, Tableau Software, Data Presentation, Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Analysis, Data Management

    Beginner · Guided Project · Less Than 2 Hours

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    Packt

    Interviewing Users: Conducting Effective User Research

    Skills you'll gain: UI/UX Research, Data Presentation, Business Analysis, Customer Insights, Data Analysis, Scheduling

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Apache Spark with Scala: Master Data Building & Analysis

    Skills you'll gain: Apache Spark, Scala Programming, Apache Hadoop, Apache Maven, Real Time Data, Data Processing, Scalability, Data Structures, Object Oriented Programming (OOP), Systems Integration

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Shiny for Python Ultimate - Web Development with Python

    Skills you'll gain: Shiny (R Package), User Interface (UI), Data Visualization Software, Interactive Data Visualization, Application Deployment, Web Applications, Front-End Web Development, Data Analysis, Back-End Web Development, Spatial Data Analysis, Web Development, Full-Stack Web Development, Python Programming, Application Development, Development Environment

    Intermediate · Course · 1 - 3 Months

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    Pearson

    Generative AI for Developers: Unit 3

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Multimodal Prompts, Generative AI, OpenAI API, Generative Model Architectures, AI Workflows, Business Process Automation, Tool Calling, AI Enablement, Application Programming Interface (API), AI Personalization, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), File I/O

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Advanced Machine Learning with R: Apply & Predict

    Skills you'll gain: Dimensionality Reduction, R Programming, Time Series Analysis and Forecasting, Applied Machine Learning, Unsupervised Learning, Predictive Modeling, Machine Learning, Text Mining, Classification Algorithms, Artificial Neural Networks, Data Mining, Feature Engineering, Data Preprocessing, Model Evaluation, Exploratory Data Analysis

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Statistics for Data Science with Python

    Skills you'll gain: Descriptive Statistics, Probability & Statistics, Statistical Hypothesis Testing, Regression Analysis, Statistics, Predictive Modeling, Data Visualization, Statistical Analysis, Statistical Methods, Data Science, Data Analysis, Histogram, Statistical Visualization, Pandas (Python Package), NumPy, Statistical Inference, Probability, Model Evaluation, Correlation Analysis

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Gemini for Data Scientists and Analysts-Português Brasileiro

    Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Google Cloud Platform, Generative AI

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Excel: Apply & Evaluate Unsupervised Clustering

    Skills you'll gain: Unsupervised Learning, Microsoft Excel, Excel Formulas, Scatter Plots, Data Preprocessing, Data Visualization, Data Analysis, Data Manipulation, Feature Engineering

    Mixed · Course · 1 - 4 Weeks

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    Packt

    Microsoft Sentinel Skills

    Skills you'll gain: Security Information and Event Management (SIEM), Threat Detection, Microsoft Azure, Anomaly Detection, Cyber Threat Intelligence, Security Management, Cloud Management, Application Deployment, Role-Based Access Control (RBAC), Incident Response, Identity and Access Management, Automation, Query Languages

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Linux Tools for Text Processing: University of California San Diego
  • Answering Complex Questions Using Native Derived Tables with LookML: Google Cloud
  • تصوير البيانات في تابلو: أنشئ لوحات المعلومات والقصص: Coursera
  • Interviewing Users: Conducting Effective User Research: Packt
  • Apache Spark with Scala: Master Data Building & Analysis: EDUCBA
  • Shiny for Python Ultimate - Web Development with Python: Packt
  • Generative AI for Developers: Unit 3: Pearson
  • Advanced Machine Learning with R: Apply & Predict: EDUCBA
  • Statistics for Data Science with Python: EDUCBA
  • Gemini for Data Scientists and Analysts-Português Brasileiro: Google Cloud

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