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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    SQL in Action: Querying, Aggregating, and Joining Data

    Skills you'll gain: SQL, Database Management, Query Languages, Data Analysis, Performance Tuning, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Sales Challenger Mastery: Engaging the Modern Buyer

    Skills you'll gain: Needs Assessment, Rapport Building, Communication, Active Listening

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Practical Engineering Data Mining: Techniques and Uses

    Skills you'll gain: Data Mining, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Preprocessing, Data Cleansing, Data Transformation, Data-Driven Decision-Making, Predictive Analytics, Forecasting, Big Data, Data Analysis, Applied Machine Learning, Statistical Analysis, Classification Algorithms, Data Visualization Software, Unsupervised Learning, Regression Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Acquisition, Risk, and Estimation

    Skills you'll gain: Sampling (Statistics), Estimation, Risk Analysis, Statistical Methods, Statistical Software, Return On Investment, Statistical Analysis, Sample Size Determination, R (Software), Data Analysis, Business Risk Management, Probability & Statistics, Statistical Inference, Project Estimation, Business Analysis

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Using R for Geostatistical Geospatial Modeling

    Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Analysis, Descriptive Statistics, Box Plots, Statistical Modeling, Geospatial Information and Technology, R Programming, Plot (Graphics), Rmarkdown, Data Analysis, Data Cleansing, Statistical Methods, Simulations

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Grundlagen der Geschäftsstrategie

    Skills you'll gain: Business Strategy, Competitive Analysis, Business Strategies, Market Analysis, Business Analytics, Organizational Strategy, Strategic Decision-Making, Business Modeling, Financial Analysis, Market Dynamics, Communication

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Microsoft Sentinel: Complete Azure Introduction

    Skills you'll gain: Computer Security Incident Management, Incident Management, Cyber Threat Hunting, Microsoft Azure, Threat Detection, Event Monitoring, Security Information and Event Management (SIEM), Intrusion Detection and Prevention, Anomaly Detection, Data Integration, ChatGPT, Jupyter, Automation, Query Languages

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Introducción a Hootsuite

    Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Looker Data Explorer - Qwik Start

    Skills you'll gain: Looker (Software), Interactive Data Visualization, Dashboard, Data Visualization Software, Data Presentation, Exploratory Data Analysis, Data Access, Data Analysis, Analysis, Google Cloud Platform, Data Management

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Crea Presentaciones Informativas con Powerpoint

    Skills you'll gain: Microsoft PowerPoint, Presentations, Multimedia, Verbal Communication Skills, Photo Editing, Productivity Software, Microsoft Office, Technical Communication, Editing, Social Media, Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    AI for Business: ChatGPT for Brand Storytelling

    Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Tableau Capstone Project

    Skills you'll gain: Tableau Software, Peer Review, Data Storytelling, Dashboard, Presentations, Data Cleansing, Business Intelligence, Data Visualization Software, Data Visualization, Interactive Data Visualization, Data Quality, Data Preprocessing, Data Validation, Data Manipulation, Data Analysis, Key Performance Indicators (KPIs)

    Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • SQL in Action: Querying, Aggregating, and Joining Data: Coursera
  • Sales Challenger Mastery: Engaging the Modern Buyer: LearnQuest
  • Practical Engineering Data Mining: Techniques and Uses: Northeastern University
  • Data Acquisition, Risk, and Estimation: University of Colorado Boulder
  • Using R for Geostatistical Geospatial Modeling : Case Western Reserve University
  • Grundlagen der Geschäftsstrategie: University of Virginia
  • Microsoft Sentinel: Complete Azure Introduction: Packt
  • Introducción a Hootsuite: Coursera
  • Looker Data Explorer - Qwik Start: Google Cloud
  • Crea Presentaciones Informativas con Powerpoint: Coursera

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Plan (11)
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Modeling (9)
Social Media Marketing (9)
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