• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    Y

    Yale University

    Western Religions & Ecology

    Skills you'll gain: Environmental Science, Environmental Issue, Sustainable Development, Intercultural Competence, Culture, Ethical Standards And Conduct, Cultural Diversity, Liberal Arts, Social Justice, Advocacy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    BCG

    Transformação digital

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Process Reengineering, Business Strategy, Emerging Technologies, Innovation, Leadership, Competitive Analysis, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Assessing Conflict

    Skills you'll gain: Conflict Management, Active Listening, Interviewing Skills, Empathy, Interpersonal Communications, Communication, Critical Thinking and Problem Solving

    4.1
    Rating, 4.1 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    التفاوض الدولي وبين الثقافات

    Skills you'll gain: Cultural Sensitivity, Intercultural Competence, Negotiation, Cultural Responsiveness, Cultural Diversity, Diplomacy, Verbal Communication Skills, Non-Verbal Communication, International Relations, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    56 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Java Servlet Development: From Basics to Real-World Projects

    Skills you'll gain: Model View Controller, Java Platform Enterprise Edition (J2EE), Back-End Web Development, Full-Stack Web Development, Server Side, Email Automation, Data Access, Apache Tomcat, Front-End Web Development, Java Programming, Web Design and Development, Databases, PostgreSQL, Relational Databases, Java, User Interface (UI), Web Design, Web Servers, Systems Development, Application Servers

    4.5
    Rating, 4.5 out of 5 stars
    ·
    48 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI CERTs

    AI Tools, Data, and Experience Design

    Skills you'll gain: User Research, User Experience, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience Design, Experience Design, Persona (User Experience), User Centered Design, Design Research, User Interface (UI), Design, Prototyping, Artificial Intelligence, User Interface (UI) Design, Design Thinking, Prompt Patterns, Wireframing, Responsible AI, Presentations, Professional Development

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Using AI & ChatGPT for Content: Research & Planning

    Skills you'll gain: Storytelling, Content Strategy, ChatGPT, Content Creation, Content Marketing, Target Audience, AI Personalization, Persona Development, User Research, Problem Solving, Writing and Editing, Brainstorming, Ideation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Navigating Ethics in the Healthcare Workplace & Marketplace

    Skills you'll gain: Healthcare Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Hospice, Health Care Procedure and Regulation, Ethical Standards And Conduct, Health Care, Clinical Trials, Governance, Marketing Management, Decision Making, Patient-centered Care, Analysis, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Collecter des fonds pour lutter contre l'injustice via les outils de collecte de fonds Facebook

    Skills you'll gain: Fundraising, Facebook, Social Media Management, Social Media, Communication Strategies, Social Media Campaigns, Driving engagement, Payment Processing and Collection, Social Media Content

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Copy.AI for Beginners: Generate texts for various use cases

    Skills you'll gain: Prompt Engineering, Workflow Management, Generative AI, Organizational Skills, AI Workflows, Content Creation, Brand Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building Trust: Ethics for AI-powered Chatbots

    Skills you'll gain: Data Ethics, Business Ethics, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents, Data Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

1…383384385…495

In summary, here are 10 of our most popular social media marketing courses

  • Western Religions & Ecology: Yale University
  • Transformação digital: BCG
  • Assessing Conflict : Arizona State University
  • التفاوض الدولي وبين الثقافات: ESSEC Business School
  • Java Servlet Development: From Basics to Real-World Projects: EDUCBA
  • AI Tools, Data, and Experience Design: AI CERTs
  • Using AI & ChatGPT for Content: Research & Planning: Skillshare
  • Navigating Ethics in the Healthcare Workplace & Marketplace: Northeastern University
  • Collecter des fonds pour lutter contre l'injustice via les outils de collecte de fonds Facebook: Coursera
  • Copy.AI for Beginners: Generate texts for various use cases: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok