Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Statistical Modeling, Regression Analysis, Data Visualization, Model Evaluation, Data Analysis, Statistical Methods, Scatter Plots, R Programming, Statistical Analysis, Plot (Graphics), R (Software), Ggplot2
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Sales, Customer Analysis, Governance, Sales Strategy, General Sales Practices, Talent Management, Competitive Analysis, Marketing, Sales Operations, Target Market, Selling Techniques, Verbal Communication Skills, Persuasive Communication, Market Share, Sales Process, Solution Selling, Business
Beginner · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, Data Analysis, Big Data, Data Visualization, Analytics, Google Cloud Platform, Network Analysis, Cloud Management, Data Access, Query Languages
Beginner · Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Governance, Quality Assurance, Data Collection, Data Strategy, Data Preprocessing, Data Analysis, Verification And Validation, Design Strategies, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Copilot, Forecasting, Responsible AI, Sales Pipelines, Sales Strategy, Sales, Sales Enablement, Enterprise Sales, Sales Management, Microsoft Power Platform, Solution Selling, AI Enablement, Customer Relationship Management (CRM) Software, Microsoft 365, Microsoft Teams, Prompt Engineering, Data Integration, Data Management
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Debugging, Data-oriented programming, Program Development, Python Programming, Data Manipulation, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Apache Hadoop, Big Data, Apache Hive, Apache Spark, NoSQL, Data Infrastructure, File Systems, Data Processing, Data Management, Analytics, Data Science, Databases, SQL, Query Languages, Data Manipulation, Java, Data Structures, Distributed Computing, Scripting Languages, Performance Tuning
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Probability Distribution, Statistical Software, Statistics, R (Software), Data Visualization, Statistical Analysis, Probability, R Programming, Probability & Statistics, Data Manipulation, Histogram, Taxonomy, Data Import/Export
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Statistical Analysis, Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Model Evaluation, Regression Analysis, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Feature Engineering, Logistic Regression, Decision Tree Learning, Classification Algorithms
Build toward a degree
Intermediate · Course · 1 - 3 Months