Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Typography, Graphic and Visual Design Software, Graphic Design, Promotional Materials, Advertising, Presentations, Marketing, Social Media Content, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

AI CERTs
Skills you'll gain: Responsible AI, Strategic Leadership, AI Enablement, Digital Transformation, Business Strategy, Data Ethics, Leadership, Organizational Strategy, Business Transformation, Project Management Software, Strategic Decision-Making, Business Technologies, Artificial Intelligence, Emerging Technologies, Workforce Development, Governance, Data-Driven Decision-Making, Workforce Planning
Beginner · Course · 1 - 3 Months
Rice University
Skills you'll gain: Microsoft Excel, Graphing, Spreadsheet Software, Pivot Tables And Charts, Excel Formulas, Data Analysis, Data Import/Export, Scatter Plots, Histogram, Data Presentation, Data Manipulation
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Exploratory Data Analysis, Statistical Process Controls, Six Sigma Methodology, Statistical Hypothesis Testing, Statistical Analysis, Continuous Improvement Process, Data Analysis, Process Improvement, Quality Improvement, Root Cause Analysis, Data-Driven Decision-Making, Regression Analysis, Process Optimization, Correlation Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Pinterest, Professional Networking, Organizational Skills, User Accounts, Content Development and Management, Social Media, Collaboration, Project Portfolio Management, Driving engagement, Resourcefulness, Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Unsupervised Learning, SPSS, Applied Machine Learning, Machine Learning, Data Preprocessing, Machine Learning Algorithms, Statistical Analysis, Model Evaluation, Data Analysis, Statistical Methods, Data Visualization
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Color Matching, Color Theory, Typography, Creative Design, Design, Graphic and Visual Design, Graphic Design, Visual Design, Layout Design, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Hospitality and Food Services, Event Planning, Data-Driven Decision-Making, Community Outreach, Event Marketing, Relationship Management, Data Management, Customer Engagement, Operations Management, Promotional Strategies, Risk Management, Management Training And Development, Business Strategy, Budgeting, Insurance Policies, Advertising
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Management, Social Media Marketing, User Accounts, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Customer Analysis, Data Integration, Interactive Data Visualization, Dashboard, Data Visualization, Data Analysis, Customer Insights, Data-Driven Decision-Making, Data Analysis Software, Exploratory Data Analysis, Presentations, Analytics, Technical Communication, Data Visualization Software, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours