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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    GenAI for Inside Sales: Crafting Effective Outreach

    Skills you'll gain: Inside Sales, Sales Process, Generative AI Agents, Sales Strategy, Email Automation, AI Personalization, Sales Management, HubSpot CRM, Sales Enablement, Sales, Sales Training, Sales Prospecting, ChatGPT, Anthropic Claude, Customer Relationship Management (CRM) Software, Customer Communications Management, Customer Engagement, Campaign Management, Automation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Introduction to Time Series

    Skills you'll gain: Time Series Analysis and Forecasting, R Programming, Statistical Analysis, Statistical Software, Forecasting, Statistical Modeling, Data Analysis, Statistical Methods, Statistical Visualization, Data Presentation, Probability & Statistics, Model Evaluation, Statistical Hypothesis Testing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, Market Opportunities, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Development, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Data Driven Decision Making

    Skills you'll gain: Statistical Hypothesis Testing, Correlation Analysis, Statistical Analysis, Statistical Software, Probability & Statistics, Data Analysis, R (Software), Data Visualization, Statistical Inference, Variance Analysis, Sampling (Statistics)

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Visualizing Data with Google Data Studio

    Skills you'll gain: Data Visualization Software, Data Visualization, Dashboard, Interactive Data Visualization, SQL Server Reporting Services, Google Cloud Platform, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    ·
    17 reviews

    Intermediate · Project · Less Than 2 Hours

  • S

    Skillshare

    Mastering Adobe Photoshop

    Skills you'll gain: Adobe Photoshop, Adobe Firefly, Photo Editing, Adobe Creative Cloud, Layout Design, Generative AI, Graphic and Visual Design, Creative Design, 3D Modeling, Typography, AI Workflows, Color Theory, Computer Graphic Techniques, Design Elements And Principles

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Colorado Boulder

    Execution and Evaluation

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pohang University of Science and Technology(POSTECH)

    Cryptocurrency and Applications

    Skills you'll gain: Blockchain, FinTech, Market Trend, Cryptography, Digital Assets, Market Data, Payment Systems, Financial Market, Financial Systems, Financial Services, Investments, Market Analysis

    Intermediate · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    IA en la participación de los aficionados

    Skills you'll gain: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Sales Presentations, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Sales Process, HubSpot CRM, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications

    3.3
    Rating, 3.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Data Management in Azure Databricks

    Skills you'll gain: Databricks, Data Governance, Microsoft Azure, Data Lakes, Real Time Data, Data Management, Data Integration, Data Pipelines, Data Quality, User Provisioning, Performance Tuning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • GenAI for Inside Sales: Crafting Effective Outreach: Coursera
  • Introduction to Time Series: Illinois Tech
  • Market Analysis: University of Minnesota
  • How to Identify Your Target Audience: Coursera
  • Data Driven Decision Making: University of Colorado Boulder
  • Visualizing Data with Google Data Studio: Google Cloud
  • Mastering Adobe Photoshop: Skillshare
  • Execution and Evaluation: University of Colorado Boulder
  • Cryptocurrency and Applications : Pohang University of Science and Technology(POSTECH)
  • IA en la participación de los aficionados: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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