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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Santa Cruz

    Bayesian Statistics: Capstone Project

    Skills you'll gain: Bayesian Statistics, Technical Communication, Data Presentation, R Programming, Statistical Analysis, Statistical Modeling, Data Analysis, Time Series Analysis and Forecasting, Statistical Inference, Sampling (Statistics), Model Evaluation, Probability Distribution

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    CPC & Keyword Research

    Skills you'll gain: Pay Per Click Advertising, Performance marketing, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Paid media, Advertising, Digital Advertising, Marketing, Data-Driven Decision-Making, Digital Marketing, Sales Presentation, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • S

    Sungkyunkwan University

    The Fundamental of Data-Driven Investment

    Skills you'll gain: Portfolio Management, Portfolio Risk, Investment Management, Performance Analysis, R Programming, Time Series Analysis and Forecasting, Risk Analysis, Financial Analysis, Financial Modeling, Financial Data, Statistical Programming, Regression Analysis, Data Manipulation, Data Visualization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Retail Sales Psychology: The Essentials of Selling More

    Skills you'll gain: Sales Strategy, B2B Sales, Sales Training, Sales Process, Marketing Psychology, Sales, Selling Techniques, Sales Enablement, Consumer Behaviour, Overcoming Objections, Storytelling, Closing (Sales), Stakeholder Communications, Negotiation, Non-Verbal Communication, Customer Engagement, Value Propositions, Communication Strategies, Empathy, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Crafting Business Presentations, Proposals, Crisis Comms

    Skills you'll gain: Proposal Writing, Business Communication, Business Writing, Writing, Crisis Management, Persuasive Communication, Strategic Communication, Corporate Communications, Verbal Communication Skills, Sales Presentations, Presentations, Public Speaking, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Modeling Data in the Tidyverse

    Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Regression Analysis, Data Science, Classification And Regression Tree (CART), Statistical Inference, Statistical Analysis, Rmarkdown, Data Preprocessing, Statistical Methods, Model Evaluation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    120 Quick Stata Tips

    Skills you'll gain: Stata, STATA (Software), Scripting, Graphing, Data Visualization Software, Data Manipulation, Statistical Methods, Data Analysis, Data Management, Statistical Programming, Data Presentation, Debugging, Data Import/Export, Data Integrity

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Primeros pasos en Visme

    Skills you'll gain: Graphic and Visual Design Software, Marketing Design, Graphic and Visual Design, Graphic Design, Design, Infographics, Presentations, Advertising, Marketing, Project Design, User Accounts, Data Sharing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Target Market, Persona Development, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Entrepreneurship, Business Planning, Operations Management, Engineering Management, Market Analysis, New Product Development, Governance, Performance Metric, Leadership, Business Strategy, Engineering, Recruitment Strategies

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Illinois Tech

    Statistical Learning

    Skills you'll gain: Statistical Analysis, Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Model Evaluation, Regression Analysis, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Feature Engineering, Logistic Regression, Decision Tree Learning, Classification Algorithms

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    SAS

    Analyzing Time Series and Sequential Data

    Skills you'll gain: Time Series Analysis and Forecasting, SAS (Software), Forecasting, Recurrent Neural Networks (RNNs), Feature Engineering, Statistical Analysis, Data Analysis, Digital Signal Processing, Statistical Methods, Regression Analysis, Data Transformation, Exploratory Data Analysis, Machine Learning Methods, Predictive Modeling, Advanced Analytics, Statistical Modeling, Unsupervised Learning, Data Preprocessing, Bayesian Statistics, Model Evaluation

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Launching Your Music Career

    Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Recruitment, Music Performance, Event Management, Portfolio Management, Business Management, Entrepreneurship, Performing Arts, Recruitment Strategies, Professional Networking, Relationship Building, Value Propositions, Growth Strategies, Marketing Strategies, Branding, Target Market

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Bayesian Statistics: Capstone Project: University of California, Santa Cruz
  • CPC & Keyword Research: Coursera
  • The Fundamental of Data-Driven Investment: Sungkyunkwan University
  • Retail Sales Psychology: The Essentials of Selling More: Starweaver
  • Crafting Business Presentations, Proposals, Crisis Comms: Coursera
  • Modeling Data in the Tidyverse: Johns Hopkins University
  • 120 Quick Stata Tips: Packt
  • Primeros pasos en Visme: Coursera
  • Creating a Technology Startup Company: University of Colorado Boulder
  • Statistical Learning: Illinois Tech

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