Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Business Risk Management, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Business Strategies, Market Opportunities, Shipping and Receiving, Economics, Business Development, Payment Processing and Collection, Regulatory Documents, Document Management, Negotiation
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, Data Analysis, Big Data, Data Visualization, Analytics, Google Cloud Platform, Network Analysis, Cloud Management, Data Access, Query Languages
Beginner · Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Data Presentation, Regression Analysis, Statistical Analysis, Statistical Reporting, Correlation Analysis, Technical Communication, Probability & Statistics, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Analysis, Data Visualization Software, Data Security, Data Integrity, Automation
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Big Data, SQL, Dashboard, Data Transformation, Applied Machine Learning, Data Visualization Software, Data Cleansing, Machine Learning, Data Access, Data Preprocessing, Model Evaluation, Data Processing, Analytics, Data Analysis, Data Integration, Test Data, Exploratory Data Analysis, Data Quality, Data Manipulation
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Apache Hadoop, Big Data, Apache Hive, Apache Spark, NoSQL, Data Infrastructure, File Systems, Data Processing, Data Management, Analytics, Data Science, Databases, SQL, Query Languages, Data Manipulation, Java, Data Structures, Distributed Computing, Performance Tuning, Software Architecture
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Dashboard, Social Media Management, Business Management, Social Media, Account Management, User Accounts, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Exploratory Data Analysis, Tree Maps, Geographic Information Systems, Plotly, Data Analysis, Data Visualization, Interactive Data Visualization, Data Visualization Software, Jupyter, Statistical Analysis, Pandas (Python Package)
Intermediate · Guided Project · Less Than 2 Hours

Alfaisal University | KLD
Skills you'll gain: Market Share, Market Analysis, Market Opportunities, Market Intelligence, Market Dynamics, Strategic Marketing, Competitive Analysis, Market Research, Market Trend, Market Data, Customer Demand Planning, Performance Measurement, Consumer Behaviour, Business Metrics, Revenue Forecasting, Performance Metric, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Tidyverse (R Package), Data Import/Export, R Programming, Data Manipulation, Data Analysis, Ggplot2, Relational Databases, Data Transformation, Data Cleansing, Data Structures, Programming Principles
Beginner · Course · 1 - 3 Months

Skills you'll gain: Business Intelligence, Data Presentation, Data Storytelling, Interactive Data Visualization, Data Visualization Software, Business Analytics, Power BI, Pivot Tables And Charts, Dashboard, Key Performance Indicators (KPIs), Performance Reporting, Data Analysis, Scatter Plots, Business Reporting, Trend Analysis, Time Series Analysis and Forecasting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Product Design, Design Strategies, Design, Marketing Design, Adobe Illustrator, Graphic Design, Branding, Adobe Photoshop, Creative Thinking
Intermediate · Course · 1 - 4 Weeks