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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud em Português

    Skills you'll gain: Data Pipelines, Real Time Data, Google Cloud Platform, Data Lakes, Dataflow, Tensorflow, Data Architecture, Model Deployment, Data Import/Export, Big Data, Data Governance, Dashboard, Data Warehousing, Extract, Transform, Load, Apache Spark, Metadata Management, Data Management, MLOps (Machine Learning Operations), Applied Machine Learning, Data Preprocessing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    125 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    How to Setup Facebook Messenger for a Business

    Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Customer Communications Management, Business Correspondence, Drive Engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Smarter Content Creation with Microsoft Copilot

    Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Content Creation, Generative AI Agents, Marketing Materials, Ideation, Social Media Content, Content Strategy, Personalized Service, Brainstorming, Search Engine Optimization

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Data Mining Project

    Skills you'll gain: Data Mining, Data Pipelines, Big Data, Analytical Skills, Data Analysis, Data Preprocessing, Applied Machine Learning, Ideation, Exploratory Data Analysis, Model Evaluation, Technical Writing, Technical Communication

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Peking University

    社会调查与研究方法 (下)Methodologies in Social Research (Part 2)

    Skills you'll gain: Survey Creation, Interviewing Skills, Statistical Analysis, Data Quality, Research Methodologies, Research, Data Cleansing, Data Collection, Scientific Methods, Social Sciences, Case Studies, Data Mining, Quantitative Research, Qualitative Research, Big Data, Report Writing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Mixed · Course · 1 - 3 Months

  • S

    Starweaver

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Sales Presentations, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Sales Process, HubSpot CRM, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications

    3
    Rating, 3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Diseñe su Aula Virtual con Canva

    Skills you'll gain: Virtual Environment, Canva (Software), Color Theory, Design, Creative Design, Design Elements And Principles, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How To Set Up Project Sites and Spaces with Confluence

    Skills you'll gain: Collaborative Software, Intranet, Project Documentation, Organizational Skills, Team Oriented, Document Management, Content Management Systems, Collaboration, Productivity Software, Knowledge Transfer, Content Development and Management, Information Architecture, Data Management, Content Creation, Cloud Platforms

    4.2
    Rating, 4.2 out of 5 stars
    ·
    40 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    Facebook Ads Course : Grow Leads & Boost Sales

    Skills you'll gain: Facebook, Pay Per Click Advertising, Campaign Management, Digital Advertising, Advertising Campaigns, Online Advertising, Advertising, Social Media, Social Media Campaigns, Social Media Marketing, Performance marketing, Content Performance Analysis, Target Audience, Lead Generation, A/B Testing, Bidding, Budget Management, Customer Engagement

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado System

    Advanced Clinical Data Science

    Skills you'll gain: Clinical Data Management, Clinical Research, Data Quality, Health Informatics, Time Series Analysis and Forecasting, Data Cleansing, Data Analysis, Data Modeling, Data Science, Analytical Skills, Statistical Reporting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnKartS

    AI Image Generation and Content Creation

    Skills you'll gain: Adobe Firefly, Multimedia, Content Creation, Digital Content, ChatGPT, Course Development, Email Marketing, Artificial Intelligence, Design and Product, Product Development, Writing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Engineer, Big Data and ML on Google Cloud em Português: Google Cloud
  • How to Setup Facebook Messenger for a Business: Coursera
  • Smarter Content Creation with Microsoft Copilot: Microsoft
  • Data Mining Project: University of Colorado Boulder
  • 社会调查与研究方法 (下)Methodologies in Social Research (Part 2): Peking University
  • Master Data Storytelling for B2B & B2C Sales : Starweaver
  • Diseñe su Aula Virtual con Canva: Coursera
  • How To Set Up Project Sites and Spaces with Confluence: Coursera
  • Facebook Ads Course : Grow Leads & Boost Sales: LearnKartS
  • Advanced Clinical Data Science: University of Colorado System

Skills you can learn in Marketing

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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