• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • P

    Packt

    Mastering ISO 27001 Controls: Implementation and Auditing

    Skills you'll gain: ISO/IEC 27001, Auditing, Audit Planning, Security Controls, Security Management, Information Systems Security, Information Assurance, Risk Management, Risk Management Framework, Security Strategy, Security Requirements Analysis, Identity and Access Management, Security Awareness, Information Technology

    Intermediate · Course · 1 - 3 Months

  • S

    Simplilearn

    Analytics, ROI, and Evaluation

    Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Culture-Driven Team Building Capstone

    Skills you'll gain: Presentations, Case Studies, Cultural Diversity, Culture, Team Management, Organizational Effectiveness, Team Building, Analysis, Strategic Decision-Making, Business Consulting, Strategic Thinking, Organizational Strategy, Microsoft PowerPoint, Data-Driven Decision-Making, Root Cause Analysis, Human Resources Management and Planning, Business Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    TQM Excellence: Lean Six Sigma & Quality Systems

    Skills you'll gain: Statistical Process Controls, Kaizen Methodology, Customer Relationship Management, Six Sigma Methodology, Quality Management, Lean Six Sigma, Lean Methodologies, Quality Management Systems, Continuous Improvement Process, Operational Excellence, Process Improvement, Software Quality Assurance, Quality Control, Supplier Quality Management, Quality Improvement, Brainstorming, Benchmarking, Quality Assurance and Control, Change Management, Organizational Change

    4.8
    Rating, 4.8 out of 5 stars
    ·
    59 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Skillshare

    Create and Finance a Short Documentary Film

    Skills you'll gain: Cinematography, Videography, Post-Production, Video Production, Storytelling, Proposal Writing, Storyboarding, Target Audience, Presentations, Sales Presentations, Business Writing, Promotional Strategies, Marketing, Concision, Editing, Creativity, Writing, Color Matching

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Management, Product Strategy, Customer Insights, New Product Development, Product Development, Entrepreneurship, Competitive Analysis, Market Opportunities, Innovation, Leadership

    4.3
    Rating, 4.3 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad de los Andes

    Estimación de la línea base de tiempos y costos

    Skills you'll gain: Project Estimation, Work Breakdown Structure, Project Scoping, Project Controls, Cost Estimation, Estimation, Project Schedules, Cost Management, Timelines, Scheduling, Earned Value Management, Project Management, Project Planning, Case Studies, Resource Allocation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    220 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Macquarie University

    Judgmental Business Forecasting in Excel

    Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Case Studies, Business Metrics, Business Economics, Microsoft Excel, Decision Making, Data Analysis, Data Visualization, Probability & Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    62 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    لوسائط الرقمية واستراتيجيات التسويق

    Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Huddersfield

    Strategic Management Essentials

    Skills you'll gain: Stakeholder Management, Business Strategy, Strategic Planning, Organizational Strategy, Innovation, Stakeholder Analysis, Strategic Leadership, Strategic Thinking, Organizational Change, Strategic Decision-Making, Business Transformation, Business Planning, Case Studies, Business Leadership, Change Management, Growth Strategies, Strategic Prioritization, Strategic Communication, Business Priorities, Critical Thinking and Problem Solving

    Beginner · Specialization · 1 - 3 Months

  • U

    Universidad de los Andes

    Mi nueva empresa: los siguientes pasos

    Skills you'll gain: Team Building, New Product Development, Leadership Development, Business Development, Entrepreneurship, Performance Analysis, Innovation, Business Strategy, Strategic Thinking, Business Modeling, Business Analysis, Business Communication, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Institute for the Future

    Life After COVID-19: Get Ready for our Post-Pandemic Future

    Skills you'll gain: Organizational Leadership, Visionary, Crisis Management, Forecasting, Business Continuity Planning, Resilience, Risk Analysis, Adaptability, Systems Thinking, Social Impact, Strategic Thinking, Innovation, Change Management, Trend Analysis, Social Justice

    4.8
    Rating, 4.8 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

1…260261262…421

In summary, here are 10 of our most popular marketing strategy courses

  • Mastering ISO 27001 Controls: Implementation and Auditing: Packt
  • Analytics, ROI, and Evaluation: Simplilearn
  • Culture-Driven Team Building Capstone : University of Pennsylvania
  • TQM Excellence: Lean Six Sigma & Quality Systems: EDUCBA
  • Create and Finance a Short Documentary Film: Skillshare
  • Creating a Product-Market Fit with Value Proposition Canvas: Coursera
  • Estimación de la línea base de tiempos y costos: Universidad de los Andes
  • Judgmental Business Forecasting in Excel: Macquarie University
  • لوسائط الرقمية واستراتيجيات التسويق: University of Illinois Urbana-Champaign
  • Strategic Management Essentials: University of Huddersfield

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok