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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    University of California, Davis

    Healthcare Data Quality and Governance

    Skills you'll gain: Data Governance, Data Quality, Data Validation, Data Management, Clinical Data Management, Health Information Management, Data Literacy, Medical Records, Metadata Management, Technical Communication, Change Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    158 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Improve your productivity and performance with Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Design, Marketing Materials, Creative Design, Graphic Design, Dashboard, Digital Design, Productivity, Color Theory, Digital Content, Organizational Skills, Design Elements And Principles, Planning, Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad de Palermo

    Plan de Negocios

    Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Competitive Analysis, Business Risk Management, Financial Analysis, Decision Making, Organizational Structure

    4.6
    Rating, 4.6 out of 5 stars
    ·
    151 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Impact from digital transformation: A Nano course

    Skills you'll gain: Strategic Decision-Making, Digital Transformation, Business Transformation, Customer Insights, Organizational Change, Leadership, Predictive Modeling, Forecasting, Market Analysis, Emerging Technologies, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Building Powerful Reports and Dashboards in Power BI

    Skills you'll gain: Data Ethics, Dashboard, Power BI, Business Intelligence, Interactive Data Visualization, Data Presentation, Data Visualization, Data Storytelling, Data Visualization Software, Data-Driven Decision-Making, Business Reporting, Business Analytics, Data Analysis Expressions (DAX), Data Security, Data Management, Key Performance Indicators (KPIs), Data Analysis, Performance Analysis, Performance Tuning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Performance marketing

    3.8
    Rating, 3.8 out of 5 stars
    ·
    19 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • T

    Tableau Learning Partner

    Communicating Data Insights with Tableau

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Storytelling, Tableau Software, Data-Driven Decision-Making, Data Visualization Software, Business Reporting, Data Analysis, Business Intelligence, Presentations, Exploratory Data Analysis, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Differential Calculus through Data and Modeling

    Skills you'll gain: Calculus, Applied Mathematics, Data Modeling, Estimation, Graphing, Mathematical Modeling, Numerical Analysis, Algebra, Mathematical Software, Engineering Calculations, Linear Algebra, Trigonometry, Operations Research, Data Analysis, Graphical Tools, Derivatives, Mathematical Theory & Analysis, Geometry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    390 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    GenAI for Business Analysts: Faster Insights

    Skills you'll gain: Responsible AI, Business Analysis, Business Process Modeling, Business Analytics, Stakeholder Management, Generative AI Agents, Business Process, Stakeholder Communications, Business Intelligence, Business Transformation, Data Visualization, SQL

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    Launching Your Online Business: Strategies for Success

    Skills you'll gain: Business Planning, Customer Support, Strategic Planning, Business Strategy, E-Commerce, Business Modeling, Digital Marketing, Entrepreneurship, New Business Development, Marketing Strategies, Competitive Analysis, Operations Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Financial Analysis of Scenarios and Decisions

    Skills you'll gain: Variance Analysis, Performance Measurement, Management Accounting, Return On Investment, Financial Management, Cost Management, Budgeting, Financial Analysis, Cost Accounting, Operational Analysis, Performance Management, Key Performance Indicators (KPIs), Data Analysis, Planning, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Shopify Dropshipping Mastery: Start Your Online Store

    Skills you'll gain: Selling Techniques, Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Pay Per Click Advertising, Marketing Automation, Order Management, Content Creation, Customer Engagement, Branding, International Relations, Business Management

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Healthcare Data Quality and Governance: University of California, Davis
  • Improve your productivity and performance with Canva: Coursera
  • Plan de Negocios: Universidad de Palermo
  • Impact from digital transformation: A Nano course: 28DIGITAL
  • Building Powerful Reports and Dashboards in Power BI: Microsoft
  • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera
  • Communicating Data Insights with Tableau: Tableau Learning Partner
  • Differential Calculus through Data and Modeling: Johns Hopkins University
  • GenAI for Business Analysts: Faster Insights: Coursera
  • Launching Your Online Business: Strategies for Success: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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