• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    How Science Turns Data Into Knowledge

    Skills you'll gain: Data Literacy, Statistical Hypothesis Testing, Scientific Methods, Data Analysis, Experimentation, Research Design, Research, Peer Review, Probability & Statistics, Statistical Inference, Statistical Methods, Media and Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Mercado de Capitais

    Skills you'll gain: Derivatives, Portfolio Management, Capital Markets, Financial Systems, Financial Market, Credit Risk, Risk Management, Investments, Equities, Financial Regulation, Market Liquidity, Financial Policy, Risk Analysis, Financial Analysis, Securities Trading, Financial Services, Financial Trading, Market Data, Financial Management, Wealth Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women

    Skills you'll gain: Growth Strategies, Competitive Analysis, Value Propositions, Business Strategies, Customer Insights, Target Market, B2B Sales, Market Opportunities, Price Negotiation, Market Intelligence, Consumer Behaviour, Business-To-Consumer

    4.9
    Rating, 4.9 out of 5 stars
    ·
    86 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Empower School of Health

    Technological advancement in Healthcare

    Skills you'll gain: Health Technology, Healthcare Ethics, Data Ethics, Telehealth, Medical Privacy, Health Informatics, Responsible AI, Clinical Research Ethics, Law, Regulation, and Compliance, Emerging Technologies, Healthcare Industry Knowledge, Digital Transformation, Health Information Management, Health Systems, Health Equity, Information Privacy, Blockchain, Cloud Storage, Robotic Process Automation, Artificial Intelligence and Machine Learning (AI/ML)

    3.9
    Rating, 3.9 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Sapienza University of Rome

    Alle origini della civiltà mediterranea: archeologia della città dal Levante all’Occidente - III-I millennio a.C.

    Skills you'll gain: Ancient History, World History, Culture, Art History, Cultural Diversity, Social Studies, Research, Anthropology, Architecture and Construction

    4.9
    Rating, 4.9 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Data Driven Manager

    Skills you'll gain: Sampling (Statistics), Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Correlation Analysis, Data Analysis, Probability Distribution, Statistical Software, Statistics, Statistical Analysis, Estimation, R (Software), Data Visualization, Risk Analysis, Probability, Statistical Methods, R Programming, Return On Investment, Probability & Statistics, Problem Solving

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    نماذج إدارة العمليات | Operations Management Models

    Skills you'll gain: Six Sigma Methodology, Production Schedule, Quality Management, Operations Management, Production Management, Operational Efficiency, Process Improvement, Business Operations, Quality Control, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Generation AI Assistant: Claude by Anthropic

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, Copywriting, ChatGPT, AI Product Strategy, Drive Engagement, Promotional Strategies, Target Audience

    4.1
    Rating, 4.1 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Master The Art of Digital Marketing with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Materials, Advertising, Branding, Marketing, Brand Awareness, Creative Design, Promotional Materials, Graphic and Visual Design Software, Graphic Design, Aesthetics, Design, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Quantitativos

    Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Business Research, Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Introduction to Machine Learning with Python

    Skills you'll gain: Supervised Learning, Unsupervised Learning, Generative Adversarial Networks (GANs), Deep Learning, Image Analysis, Machine Learning Algorithms, Applied Machine Learning, Python Programming, Machine Learning, Artificial Neural Networks, Model Evaluation, Data Processing, Classification Algorithms, Computer Vision, Predictive Modeling, Computer Programming, Regression Analysis

    3.6
    Rating, 3.6 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Strategy

    Skills you'll gain: Business Strategy, Corporate Strategy, Organizational Strategy, Strategic Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Market Analysis, Value Propositions, Business Risk Management, Sustainable Business, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…224225226…375

In summary, here are 10 of our most popular market research courses

  • How Science Turns Data Into Knowledge: University of Michigan
  • Mercado de Capitais: Fundação Instituto de Administração
  • Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women: Goldman Sachs
  • Technological advancement in Healthcare: Empower School of Health
  • Alle origini della civiltà mediterranea: archeologia della città dal Levante all’Occidente - III-I millennio a.C.: Sapienza University of Rome
  • The Data Driven Manager: University of Colorado Boulder
  • نماذج إدارة العمليات | Operations Management Models: Alfaisal University | KLD
  • Next-Generation AI Assistant: Claude by Anthropic: Coursera
  • Master The Art of Digital Marketing with Canva : Coursera
  • Pesquisa de Mercado com Métodos Quantitativos: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok