• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Meta

    Statistics Foundations

    Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Analytics, Time Series Analysis and Forecasting, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    390 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crea tu presencia en redes sociales para tu negocio en Canva

    Skills you'll gain: Canva (Software), Logo Design, Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Data Privacy Fundamentals

    Skills you'll gain: Information Privacy, Personally Identifiable Information, Data Ethics, Law, Regulation, and Compliance, Data Security, Journalism, digital literacy, Emerging Technologies, Media and Communications, Internet Of Things, Algorithms, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    717 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Mediation and Conflict Resolution

    Skills you'll gain: Mediation, Conflict Management, Negotiation, Diplomacy, Labor Relations, Case Studies, Interactive Learning, Communication, Active Listening, International Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    822 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Co-creation and challenge-based learning in Higher Education

    Skills you'll gain: Student-Centred Learning, Entrepreneurship, Train The Trainer, Design Thinking, Digital pedagogy, Problem Solving, Innovation, Creative Thinking, Higher Education, Ideation, Collaboration, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Nanjing University

    心理学与生活

    Skills you'll gain: Psychology, Child Development, Human Development, Social Sciences, Sociology, Empathy & Emotional Intelligence, Learning Theory, Cultural Diversity, Mental Health Diseases and Disorders, Behavior Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    920 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    Business English: Basics

    Skills you'll gain: Case Studies, Target Audience, Business Communication, Communication Strategies, Communication, Analysis, English Language, Business Writing, Vocabulary, Writing, Grammar

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Principles of UX/UI Design

    Skills you'll gain: User Research, Usability Testing, Persona (User Experience), Interaction Design, User Experience Design, User Interface (UI), User Experience, Design Research, Usability, User Centered Design, User Interface (UI) Design, Figma (Design Software), Design Elements And Principles, Wireframing, Web Design, UI Components, Prototyping, Front-End Web Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Columbia University

    The Age of Sustainable Development

    Skills you'll gain: Sustainable Development, Climate Change Mitigation, Socioeconomics, Community Development, Social Justice, Human Development, Environmental Science, Economics, Health Policy, Natural Resource Management, Public Health, Food Services, World History

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.1K reviews

    Mixed · Course · 3 - 6 Months

  • Status: Preview
    Preview
    K

    Kennesaw State University

    Writing Professional Email and Memos (Project-Centered Course)

    Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Target Audience, Constructive Feedback

    4.3
    Rating, 4.3 out of 5 stars
    ·
    456 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Comunicación, experimentación y aprendizaje en liderazgo

    Skills you'll gain: Emotional Intelligence, Teamwork, Community Organizing, Team Management, Leadership, Strategic Leadership, Empathy, Conflict Management, Social Media, Systems Thinking, Communication, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    568 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Einführung in Easil für Soziale Medien

    Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Storytelling, Instagram, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

1…219220221…495

In summary, here are 10 of our most popular social media marketing courses

  • Statistics Foundations: Meta
  • Crea tu presencia en redes sociales para tu negocio en Canva: Coursera
  • Data Privacy Fundamentals: Northeastern University
  • Mediation and Conflict Resolution: ESSEC Business School
  • Co-creation and challenge-based learning in Higher Education: Universitat Autònoma de Barcelona
  • 心理学与生活: Nanjing University
  • Business English: Basics: The Hong Kong University of Science and Technology
  • Principles of UX/UI Design: Meta
  • The Age of Sustainable Development: Columbia University
  • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok