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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • 2

    28DIGITAL

    Security and Privacy for Big Data - Part 1

    Skills you'll gain: Data Security, Cryptography, Information Systems Security, Security Management, Security Requirements Analysis, Data Access, Vulnerability Assessments, Data Management, Information Management, Big Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    587 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Integrity, Data Governance, Data Collection, Quality Assurance, Data Processing, Data Strategy, Data Analysis, Data Management, Model Evaluation, Data Preprocessing, Data Access, Statistical Analysis, Sampling (Statistics), Verification And Validation, Design Strategies, Threat Detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    58 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of New Mexico

    Negocios Internacionales II

    Skills you'll gain: Global Marketing, International Finance, Intercultural Competence, Organizational Structure, Business, Small Business Accounting, Business Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    544 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Get started with Mailchimp

    Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Getting Started with Facebook Pixel

    Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Essential Skills for Comp & Benefits Professionals

    Skills you'll gain: Data Collection, Data Visualization, Data-Driven Decision-Making, Microsoft Excel, Project Management, Data Analysis, Compensation and Benefits, Google Sheets, Timelines, Data Cleansing, Agile Methodology, Employee Surveys, Focus Group

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of London

    The Data Science Profession – Student View

    Skills you'll gain: Data Literacy, Unsupervised Learning, Data Science, Applied Machine Learning, Data Analysis, Machine Learning, Big Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea Videos para Redes Sociales con PicsArt

    Skills you'll gain: Marketing Budgets, Social Media Content, Social Media Campaigns, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Marketing Materials, Marketing, Graphic Design, Photo Editing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Prepare for SnowPro Core Exam: Architecture & SQL

    Skills you'll gain: Performance Tuning, Data Architecture, User Accounts, Data Warehousing, SQL, Database Management, Data Modeling, Data Transformation, Data Import/Export, Data Integration, Role-Based Access Control (RBAC), Data Governance, JSON, Data Security

    2.9
    Rating, 2.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Gestão de Marca & Crise de Imagem

    Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Davis

    Healthcare Data Quality and Governance

    Skills you'll gain: Data Governance, Data Quality, Data Validation, Data Management, Clinical Data Management, Health Information Management, Data Literacy, Medical Records, Metadata Management, Technical Communication, Change Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    158 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Search Engine Optimization and Content Strategy

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, ChatGPT, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Security and Privacy for Big Data - Part 1: 28DIGITAL
  • Total Data Quality: University of Michigan
  • Negocios Internacionales II: University of New Mexico
  • Get started with Mailchimp: Coursera
  • Getting Started with Facebook Pixel: Coursera
  • Essential Skills for Comp & Benefits Professionals: Automatic Data Processing, Inc. (ADP)
  • The Data Science Profession – Student View: University of London
  • Crea Videos para Redes Sociales con PicsArt: Coursera
  • Prepare for SnowPro Core Exam: Architecture & SQL: Board Infinity
  • Gestão de Marca & Crise de Imagem: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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