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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    ESSEC Business School

    L'entrepreneuriat social: faire son business plan

    Skills you'll gain: Social Impact, Business Modeling, Market Research, Business Planning, Entrepreneurship, Sustainable Business, Key Performance Indicators (KPIs), Marketing, Customer Analysis, Stakeholder Analysis, Business Development, Needs Assessment, Target Audience, Entrepreneurial Finance, Governance, Financial Forecasting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    122 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Statistics and Data Analysis with Excel, Part 1

    Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Scatter Plots, Microsoft Excel, Excel Formulas, Data Analysis, Bayesian Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create environmental awareness content with Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Infographics, Graphic and Visual Design, Graphic Design, Content Creation, Social Media Marketing, Marketing Communications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • T

    Tel Aviv University

    Economic Growth and Distributive Justice Part II - Maximize Social Wellbeing

    Skills you'll gain: Economics, Economics, Policy, and Social Studies, Tax, Economic Development, Social Justice, Socioeconomics, Public Policies, Sustainable Development, Tax Management, Policy Analysis, Income Tax, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    135 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica de Chile

    Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos

    Skills you'll gain: Financial Market, World History, Business Economics, Economic Development, Economics, Socioeconomics, Global Marketing, Business Modeling, Business, Political Sciences, Business Strategy, Financial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    174 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to KPIs: Measuring Success in Business

    Skills you'll gain: Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Continuous Improvement Process, Performance Analysis, Business Process Improvement, Performance Metric, Performance Improvement, Operational Performance Management, Business Analytics, Business Priorities, Benchmarking, Operational Efficiency, Business Reporting, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    NLP: Twitter Sentiment Analysis

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Scikit Learn (Machine Learning Library), Probability & Statistics, Pandas (Python Package), Natural Language Processing, Data Preprocessing, Data Analysis, Classification Algorithms, Python Programming, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    374 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Integral Calculus through Data and Modeling

    Skills you'll gain: Calculus, Integral Calculus, Numerical Analysis, Advanced Mathematics, Mathematical Theory & Analysis, Data Integration, Mathematical Modeling, Data Analysis, Vector Databases, Probability, Geometry, Applied Mathematics, Mechanics, Engineering Calculations, Spatial Data Analysis, Derivatives, Physics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    141 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Cómo crear tu marca personal usando Canva

    Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Branding, Content Creation, Target Audience, Presentations, Customer Engagement, Social Media Content, Brand Awareness, Creativity, Social Media, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Understanding Large Language Models in Business

    Skills you'll gain: Large Language Modeling, LLM Application, OpenAI API, Trend Analysis, Real Time Data, Analytics, Business Marketing, Program Development, Business Strategy, Generative AI, ChatGPT, Technology Roadmaps, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Gestión del análisis de datos

    Skills you'll gain: Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Data Management, Data Strategy, Management Reporting, Analytical Skills, Statistical Inference, Statistical Modeling, Data Presentation, Team Leadership, Statistical Methods, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Mixed · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Business, Sales, Balance Sheet, Sales Process, Business Management, Marketing, Logistics, Economics, Advertising, Marketing Strategies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • L'entrepreneuriat social: faire son business plan: ESSEC Business School
  • Statistics and Data Analysis with Excel, Part 1: University of Colorado Boulder
  • Create environmental awareness content with Canva: Coursera
  • Economic Growth and Distributive Justice Part II - Maximize Social Wellbeing: Tel Aviv University
  • Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos: Pontificia Universidad Católica de Chile
  • Introduction to KPIs: Measuring Success in Business : Coursera
  • NLP: Twitter Sentiment Analysis: Coursera
  • Integral Calculus through Data and Modeling: Johns Hopkins University
  • Cómo crear tu marca personal usando Canva: Coursera
  • Understanding Large Language Models in Business: Coursera

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