• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking: Ideas to Action

    Skills you'll gain: Brainstorming, Design Thinking, Ideation, Creative Thinking, Innovation, Product Development, Human Centered Design, Product Design, Strategic Thinking, New Product Development, User Feedback, Prioritization, Customer experience improvement, Stakeholder Engagement, Data-Driven Decision-Making, Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Build an Executive Presence

    Skills you'll gain: Executive Presence, Relationship Management, Collaboration, Professional Networking, Professional Development, Brand Awareness, Leadership Development, Return On Investment, Strategic Planning, Leadership, Personal Attributes, Emotional Intelligence, Influencing, Assertiveness, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Réussir une négociation : Stratégies et compétences clés

    Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Communication, Arbitration, Interpersonal Communications, Mediation, Decision Making, Planning, Cultural Sensitivity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Introduction to Hospitality Management in the 21st Century

    Skills you'll gain: Hospitality Services, Hospitality, Hospitality Management, Customer experience improvement, Guest Relations, Innovation, Service Management, Hotel Operations, Customer Service, Restaurant Operation, Food and Beverage, Cultural Sensitivity, Digital Transformation, Corporate Sustainability, Sustainable Business, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Program Management Professional Certification Prep

    Skills you'll gain: Program Management, Stakeholder Engagement, Stakeholder Analysis, Stakeholder Management, Project Management Office (PMO), Project Management Life Cycle, Cost Management, Risk Mitigation, Project Management Institute (PMI) Methodology, Earned Value Management, Risk Analysis, Governance, Project Closure, Benefits Administration, Communication Strategies, Program Development, Project Management, Cost Estimation, Procurement, Risk Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    59 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Agile Approaches for Modern Leadership

    Skills you'll gain: Culture Transformation, Strategic Thinking, Team Building, Team Leadership, Strategic Leadership, Organizational Change, Team Management, Visionary, Organizational Strategy, Strategic Decision-Making, Team Motivation, Cross-Functional Team Leadership, Organizational Leadership, Agile Methodology, Business Leadership, Cognitive flexibility, Leadership Development, Innovation, Corporate Strategy, Change Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    126 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Navigating Disruptions and Emerging Technologies

    Skills you'll gain: Emerging Technologies, Forecasting, Critical Thinking, Augmented and Virtual Reality (AR/VR), Strategic Thinking, Technology Strategies, Strategic Leadership, AI Enablement, Business Transformation, Data-Driven Decision-Making, Systems Thinking, Innovation, Storytelling, Thought Leadership, Scenario Testing, Decision Making, Artificial Intelligence, Virtual Reality, Probability & Statistics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Essentials for Forensics

    Skills you'll gain: Mobile Security, Criminal Investigation and Forensics, Investigation, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Attacks, Intrusion Detection and Prevention, Cybersecurity, Mobile Development, Cyber Security Policies, Apple iOS, Artificial Intelligence and Machine Learning (AI/ML), Cyber Governance, Data Security, Threat Modeling, Android (Operating System), Application Security, Computer Security, Legal Proceedings, Machine Learning Methods

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Customer Service in the Age of Generative AI

    Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Self Service Technologies, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Strategic Business Leadership

    Skills you'll gain: Strategic Leadership, Business Transformation, Digital Transformation, Business Leadership, Innovation, Market Research, Cross-Functional Collaboration, Organizational Leadership, Leadership Development, Business Strategy, Leadership, Strategic Decision-Making, Organizational Strategy, Business Planning, Leadership and Management, Competitive Analysis, Corporate Strategy, Business Modeling, Business Management, Organizational Change

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…184185186…418

In summary, here are 10 of our most popular marketing strategy courses

  • Design Thinking: Ideas to Action: University of Virginia
  • How to Build an Executive Presence: Coursera
  • Réussir une négociation : Stratégies et compétences clés: University of Michigan
  • Introduction to Hospitality Management in the 21st Century : Starweaver
  • Program Management Professional Certification Prep: LearnKartS
  • Agile Approaches for Modern Leadership: Duke University
  • Navigating Disruptions and Emerging Technologies: University of Illinois Urbana-Champaign
  • Digital Campaign Management & Optimization: Coursera
  • Cyber Security: Essentials for Forensics: Macquarie University
  • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok