Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Virginia
Skills you'll gain: Brainstorming, Design Thinking, Ideation, Creative Thinking, Innovation, Product Development, Human Centered Design, Product Design, Strategic Thinking, New Product Development, User Feedback, Prioritization, Customer experience improvement, Stakeholder Engagement, Data-Driven Decision-Making, Collaboration
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Executive Presence, Relationship Management, Collaboration, Professional Networking, Professional Development, Brand Awareness, Leadership Development, Return On Investment, Strategic Planning, Leadership, Personal Attributes, Emotional Intelligence, Influencing, Assertiveness, Communication
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Communication, Arbitration, Interpersonal Communications, Mediation, Decision Making, Planning, Cultural Sensitivity
Mixed · Course · 1 - 3 Months

Skills you'll gain: Hospitality Services, Hospitality, Hospitality Management, Customer experience improvement, Guest Relations, Innovation, Service Management, Hotel Operations, Customer Service, Restaurant Operation, Food and Beverage, Cultural Sensitivity, Digital Transformation, Corporate Sustainability, Sustainable Business, Diversity and Inclusion
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Program Management, Stakeholder Engagement, Stakeholder Analysis, Stakeholder Management, Project Management Office (PMO), Project Management Life Cycle, Cost Management, Risk Mitigation, Project Management Institute (PMI) Methodology, Earned Value Management, Risk Analysis, Governance, Project Closure, Benefits Administration, Communication Strategies, Program Development, Project Management, Cost Estimation, Procurement, Risk Management
Intermediate · Specialization · 1 - 3 Months

Duke University
Skills you'll gain: Culture Transformation, Strategic Thinking, Team Building, Team Leadership, Strategic Leadership, Organizational Change, Team Management, Visionary, Organizational Strategy, Strategic Decision-Making, Team Motivation, Cross-Functional Team Leadership, Organizational Leadership, Agile Methodology, Business Leadership, Cognitive flexibility, Leadership Development, Innovation, Corporate Strategy, Change Management
Intermediate · Specialization · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Emerging Technologies, Forecasting, Critical Thinking, Augmented and Virtual Reality (AR/VR), Strategic Thinking, Technology Strategies, Strategic Leadership, AI Enablement, Business Transformation, Data-Driven Decision-Making, Systems Thinking, Innovation, Storytelling, Thought Leadership, Scenario Testing, Decision Making, Artificial Intelligence, Virtual Reality, Probability & Statistics
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
Intermediate · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Mobile Security, Criminal Investigation and Forensics, Investigation, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Attacks, Intrusion Detection and Prevention, Cybersecurity, Mobile Development, Cyber Security Policies, Apple iOS, Artificial Intelligence and Machine Learning (AI/ML), Cyber Governance, Data Security, Threat Modeling, Android (Operating System), Application Security, Computer Security, Legal Proceedings, Machine Learning Methods
Intermediate · Specialization · 3 - 6 Months

University of Virginia Darden School Foundation
Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Self Service Technologies, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement
Beginner · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Strategic Leadership, Business Transformation, Digital Transformation, Business Leadership, Innovation, Market Research, Cross-Functional Collaboration, Organizational Leadership, Leadership Development, Business Strategy, Leadership, Strategic Decision-Making, Organizational Strategy, Business Planning, Leadership and Management, Competitive Analysis, Corporate Strategy, Business Modeling, Business Management, Organizational Change
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication
Beginner · Course · 1 - 4 Weeks