Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, Email Marketing, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Key Performance Indicators (KPIs)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Data Visualization Software, Database Design, Shiny (R Package), Dashboard, Data Wrangling, Exploratory Data Analysis, Relational Databases, Big Data, Microsoft Excel, IBM Cognos Analytics, Ggplot2, Data Analysis, Analytical Skills, Excel Formulas, Data Manipulation, Web Scraping
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Marketing, Graphic Design, Design, Business, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Performance Improvement, Health Care Administration, Process Mapping, Health Systems, Business Analytics, Clinical Trials, Systems Thinking, Quality Improvement, Change Management, Analytics, Patient-centered Care, Health Care, Care Coordination, AI Personalization, Precision Medicine, Complex Problem Solving, Data Analysis, Strategic Thinking, Decision Making, Leadership
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Supply Chain, Demand Planning, Supply Chain Management, Supply Chain Planning, Process Improvement, Capacity Planning, Logistics Management, Sustainable Business, Analytics, Scheduling, Corporate Sustainability, Inventory Management System, Forecasting, Data Analysis, Security Management, Expense Management, Operating Expense, Risk Management, Data Visualization, Problem Solving
Beginner · Course · 1 - 3 Months

University of Amsterdam
Skills you'll gain: Lean Six Sigma, Statistical Hypothesis Testing, Minitab, Regression Analysis, Data Visualization Software, Probability Distribution, Descriptive Statistics, Data Analysis, Statistical Analysis, Process Improvement, Statistics, Correlation Analysis, Variance Analysis
Beginner · Course · 1 - 3 Months
Macquarie University
Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Power BI, Microsoft Excel, Excel Formulas, Data Presentation, Data Visualization Software, Data Visualization, Interactive Data Visualization, Dashboard, Data Cleansing, Data Manipulation, Excel Macros, Infographics, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Data Sharing, Data Integration
Intermediate · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Advanced Analytics, Data-Driven Decision-Making, Consumer Behaviour, Customer experience improvement, Artificial Intelligence, Financial Analysis, Retail Banking, Business Transformation
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Business Modeling, Business Analysis, Resource Allocation, Analysis, Statistical Analysis, Process Optimization, Financial Analysis, Predictive Analytics, Transportation Operations, Linear Algebra
Intermediate · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Inventory Control, Inventory Accounting, Materials Management, Supply Chain, Financial Statement Analysis, Data Analysis, Case Studies
Beginner · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Business Ethics, Predictive Modeling, Predictive Analytics, Advanced Analytics, Scikit Learn (Machine Learning Library), Digital Transformation, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Applied Machine Learning, Statistical Modeling, Classification And Regression Tree (CART), Big Data, Regression Analysis, Supervised Learning, Python Programming, Data Quality, Cloud Platforms, Performance Metric, Artificial Neural Networks
Intermediate · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis
Beginner · Course · 1 - 4 Weeks