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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


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    Technical University of Munich (TUM)

    Biotech — From Science to Business

    Skills you'll gain: Biotechnology, Business Modeling, Commercialization, Entrepreneurship, Business Strategy, Feasibility Studies, Business Valuation, Market Opportunities, Innovation, Intellectual Property, Product Development, Team Building, Regulatory Requirements

    4.7
    Rating, 4.7 out of 5 stars
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    9 reviews

    Intermediate · Course · 1 - 3 Months

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    Saïd Business School, University of Oxford

    AI Foundations for Business Professionals

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Responsible AI, OpenAI, Artificial Neural Networks, AI Security, Data Ethics, Governance, Artificial Intelligence, ChatGPT, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Agentic systems, Compliance Management, AI Product Strategy, Business Ethics, Risk Management, Machine Learning, Project Management

    4.8
    Rating, 4.8 out of 5 stars
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    205 reviews

    Beginner · Specialization · 3 - 6 Months

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    Rutgers the State University of New Jersey

    Procurement Negotiation

    Skills you'll gain: Negotiation, Contract Negotiation, Procurement, Strategic Sourcing, Goal Setting, Communication, Business Research, Stakeholder Communications

    4.7
    Rating, 4.7 out of 5 stars
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    243 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Responsible AI, Data Ethics, Artificial Intelligence, Creativity, Video Editing

    4.5
    Rating, 4.5 out of 5 stars
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    133 reviews

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Gen AI: Navigate the Landscape

    Skills you'll gain: Google Cloud Platform, Gemini, Generative AI, AI Security, AI Product Strategy, Responsible AI, AI Enablement, Data Governance, Cloud Infrastructure, Artificial Intelligence, Business Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
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    79 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Aprende a administrar contenido en Facebook Creator Studio

    Skills you'll gain: Social Media Management, Social Media Content, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Scheduling, Social Media Strategy, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

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    Coursera

    Utilize LinkedIn for Career Search

    Skills you'll gain: LinkedIn, Professional Networking, Applicant Tracking Systems, Social Media, Editing, Job Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    269 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Coursera

    Diseña stories para Instagram y Facebook con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media Marketing, Social Media, Animations, Content Creation, Facebook, Marketing, Design

    Beginner · Guided Project · Less Than 2 Hours

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    Howard University

    Business Problem Solving

    Skills you'll gain: Regression Analysis, Correlation Analysis, Financial Modeling, Spreadsheet Software, Business Analysis, Business Modeling, Business Analytics, Microsoft Excel, Data Modeling, Statistical Analysis, Analysis, Forecasting, Risk Analysis, Data Analysis, Complex Problem Solving, Predictive Modeling, Business Process, Investment Management, Process Optimization, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
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    33 reviews

    Intermediate · Specialization · 1 - 3 Months

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    Coursera

    Facebook Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Johns Hopkins University

    AI for Cybersecurity

    Skills you'll gain: Generative Adversarial Networks (GANs), Anomaly Detection, AI Security, Generative AI, Fraud detection, Intrusion Detection and Prevention, Model Evaluation, Malware Protection, Cyber Threat Hunting, Cybersecurity, Threat Detection, Cyber Threat Intelligence, Feature Engineering, Network Analysis, Cyber Attacks, Cyber Security Strategy, Applied Machine Learning, Email Security, Network Security, Jupyter

    4.3
    Rating, 4.3 out of 5 stars
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    100 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Publish your corporate designs on Slack with Canva

    Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing strategy courses

  • Biotech — From Science to Business: Technical University of Munich (TUM)
  • AI Foundations for Business Professionals: Saïd Business School, University of Oxford
  • Procurement Negotiation: Rutgers the State University of New Jersey
  • Leveraging AI for Enhanced Content Creation : Coursera
  • Gen AI: Navigate the Landscape: Google Cloud
  • Aprende a administrar contenido en Facebook Creator Studio: Coursera
  • Utilize LinkedIn for Career Search: Coursera
  • Diseña stories para Instagram y Facebook con Canva: Coursera
  • Business Problem Solving: Howard University
  • Facebook Optimization: Grow Your Presence: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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