Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Berklee
Skills you'll gain: Intellectual Property, Entrepreneurship, Music History, Contract Negotiation, Fundraising and Crowdsourcing, Creativity, Team Building, Creative Thinking, Presentations, Innovation, Brand Strategy, Professional Networking, Lawsuits, Self-Starter, Music, Branding, Open Mindset, Revenue Management, Social Media, Business
Beginner · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Customer Relationship Building, Customer Engagement, Content Strategy, Market Dynamics, Integrated Marketing Communications, Target Audience, Peer Review
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
Intermediate · Specialization · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Communication, Digital Marketing, Target Audience, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Advertising, Digital Advertising, Marketing Analytics, Presentations
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Scheduling, Digital Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Northwestern University
Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing
Intermediate · Specialization · 3 - 6 Months
O.P. Jindal Global University
Skills you'll gain: Econometrics, Data Ethics, Survey Creation, Environmental Laws, Sampling (Statistics), Social Sciences, Research Reports, Social Determinants Of Health, Matplotlib, Public Policies, Research Methodologies, Political Sciences, Economics, Policy, and Social Studies, Economic Development, Policy Analysis, Diplomacy, International Relations, Economics, Complex Problem Solving, Immigration Law
Earn a degree
Degree · 1 - 4 Years

Coursera
Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Purchasing, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Marketing
Intermediate · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy
Intermediate · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Climate Change Mitigation, International Relations, Sustainable Development, Climate Change Adaptation, Consumer Behaviour, Environmental Policy, Pollution Prevention, Sustainable Technologies, Economics, Corporate Sustainability, Energy and Utilities, Governance, Environmental Regulations, Community Development
Beginner · Course · 1 - 3 Months