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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    University of London

    Machine Learning for All

    Skills you'll gain: Data Preprocessing, Machine Learning, Artificial Intelligence, Model Evaluation, Data Analysis, Image Analysis, Data Collection, Classification Algorithms

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Communicate Effectively: Business Email Templates

    Skills you'll gain: Business Correspondence, Business Writing, Intercultural Competence, Cultural Sensitivity, Business Communication, Target Audience, Writing, Professionalism, Communication, Communication Strategies, Purchasing, Request For Quotation (RFQ), Concision, Internal Communications, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Uncover Market Insights: Research Essentials

    Skills you'll gain: Market Research, Business Research, Market Analysis, Business Requirements, Market Share, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Target Audience, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    B

    Board Infinity

    Master Financial Analysis: AI-Driven Modeling & Forecasting

    Skills you'll gain: Financial Forecasting, Feature Engineering, Model Evaluation, Applied Machine Learning, Forecasting, Machine Learning, Predictive Modeling, Financial Modeling, Generative AI, Time Series Analysis and Forecasting, Regression Analysis, Finance, Data Preprocessing, Credit Risk, Portfolio Management

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Azure AI in Healthcare

    Skills you'll gain: Cloud Security, Health Care, Identity and Access Management, Real Time Data, Clinical Informatics, Data Management, Microsoft Azure, Data Sharing, Clinical Data Management, Clinical Monitoring, Health Technology, Image Analysis, Data Visualization Software, Patient Communication, Generative AI, Microsoft Teams, Machine Learning, Role-Based Access Control (RBAC), Health Informatics, Healthcare Ethics

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Power BI: Modeling, Filtering, and Advanced Analysis

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Modeling, Data Analysis, Microsoft Excel, Interactive Data Visualization, Advanced Analytics, Business Intelligence, Data Analysis Software, Statistical Analysis, Time Series Analysis and Forecasting, Microsoft PowerPoint, Microsoft 365, Microsoft Office, Query Languages

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Free Trial
    C

    Coursera

    Analyze Data: Visualize, Summarize, and R

    Skills you'll gain: Exploratory Data Analysis, Financial Data, Data Analysis, Package and Software Management, R Programming, R (Software), Statistical Analysis, Expense Management, Financial Analysis, Tidyverse (R Package), Data Manipulation, Statistical Visualization, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Machine Learning Engineer

    Skills you'll gain: Feature Engineering, MLOps (Machine Learning Operations), Generative AI, Google Cloud Platform, Model Deployment, Tensorflow, Big Data, Keras (Neural Network Library), Machine Learning, Data Preprocessing, CI/CD, Model Evaluation, Applied Machine Learning, Apache Airflow, Data Migration, Data Cleansing, Data Quality, Data Lakes, AI Enablement, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.9K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Manage Schema Evolution in Real‑Time Data

    Skills you'll gain: Data Pipelines, Apache Kafka, Operational Databases, Continuous Monitoring, Real Time Data, Data Integrity, Data Warehousing, Data Modeling, Software Versioning, Continuous Integration, Data Validation, Automation, Warehouse Management, Automation Engineering

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    K

    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Market Dynamics, Market Analysis, Market Share, Organizational Structure, Growth Strategies, Business Transformation, Economics, Public Policies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Microsoft Excel: Data Analysis with PivotTables

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Business Intelligence, Data Analysis, Data Presentation, Business Analytics, Microsoft Office, Microsoft 365, Data Wrangling, Data Visualization, Productivity Software

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Machine Learning for All: University of London
  • Fundamentals of Visualization with Tableau: University of California, Davis
  • Communicate Effectively: Business Email Templates: Coursera
  • Uncover Market Insights: Research Essentials: Coursera
  • Master Financial Analysis: AI-Driven Modeling & Forecasting: Board Infinity
  • Microsoft Azure AI in Healthcare: Microsoft
  • Power BI: Modeling, Filtering, and Advanced Analysis: Logical Operations
  • Analyze Data: Visualize, Summarize, and R: Coursera
  • Preparing for Google Cloud Certification: Machine Learning Engineer: Google Cloud
  • Manage Schema Evolution in Real‑Time Data: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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