Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of California, Irvine
Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing
Beginner · Course · 1 - 4 Weeks

Università di Napoli Federico II
Skills you'll gain: Generative AI, Education Software and Technology, AI Enablement, Digital pedagogy, Responsible AI, Creativity, Artificial Intelligence, ChatGPT, Data Ethics
Beginner · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Water Resources, Climate Change Adaptation, Interactive Learning, Environment, Sustainable Development, Adaptability, Food and Beverage, Environmental Science, Water Quality, Land Management, Instructional Strategies, Nutrition and Diet, Climate Change Mitigation, Cultural Diversity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Content, Social Media, Multimedia, Marketing Design, Content Creation, Graphic and Visual Design, Animations, Editing, Marketing, Presentations
Beginner · Guided Project · Less Than 2 Hours

The State University of New York
Skills you'll gain: Collaboration, Teamwork, Adaptability, Verbal Communication Skills, Critical Thinking, Communication, Creative Thinking, Emotional Intelligence, Resilience, Problem Solving, Analytical Skills, Innovation, Accountability, Motivational Skills, Team Motivation, Logical Reasoning, Organizational Skills, Decision Making, Human Resources, Time Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Scheduling, Social Media Management, Social Media Content, Social Media, Cloud-Based Integration, Productivity Software, Dashboard, Digital Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Customer Communications Management, Business Correspondence, Drive Engagement, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

National Taiwan University
Skills you'll gain: Journalism, Large Language Modeling, Media and Communications, AI Security, Electronic Media, Storytelling, Responsible AI, International Relations, digital literacy, Writing, Natural Language Processing, Digital Communications
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Performance marketing, Paid media, Lead Generation, Billing, Bidding, Advertising, Event Marketing, Driving engagement, Account Management, Target Audience, Budgeting, Data Import/Export
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Continuous Improvement Process, Education and Training, Process Improvement, Program Evaluation, Community Development, Systems Thinking, Collaboration, Professional Development, Diversity Equity and Inclusion Initiatives, Design, Research
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Automation, Social Sciences, Social Impact, Electric Power Systems, Emerging Technologies, Sustainable Technologies, Economics, Policy, and Social Studies, Sustainable Development, Public Policies, Health Care, Environmental Issue, Augmented and Virtual Reality (AR/VR), Climate Change Mitigation
Beginner · Course · 1 - 3 Months