Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Mergers & Acquisitions, Working Capital, Cash Management, Financial Analysis, Business Valuation, Financial Statement Analysis, Finance, Financial Management, Corporate Finance, Return On Investment, Capital Budgeting, Cash Flow Forecasting, Financial Accounting, Performance Measurement, Risk Analysis
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Diversity and Inclusion, Diversity Awareness, Organizational Change, Emotional Intelligence, Culture Transformation, Social Justice, Empathy, Conflict Management, Leadership, Business Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Design, Canva (Software), Responsive Web Design, Web Content, Usability, Social Media, Graphic Design, Design Elements And Principles, Business
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Negotiation, Contract Negotiation, Trustworthiness, Conflict Management, Relationship Building, Communication, Interpersonal Communications, Emotional Intelligence, Rapport Building, Empathy & Emotional Intelligence, Influencing, Business Ethics, Stress Management, Active Listening
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Roadmaps, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights, Performance Metric
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Intellectual Property, Business Ethics, International Relations, Commercial Laws, Political Sciences, Economics, World History, Business Economics, Law, Regulation, and Compliance, Cultural Diversity, Business Strategy
Beginner · Course · 1 - 3 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Business Valuation, Target Audience, B2B Sales, Case Studies
Beginner · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Business Planning, Business Leadership, Business Development, New Product Development, Financial Analysis, Business Strategy, Competitive Analysis, Market Research, Presentations, Financial Modeling, Fundraising
Beginner · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Selling Techniques, Sales, Sales Strategy, Rapport Building, Empathy, Active Listening, Value Propositions, Persona Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy
Beginner · Guided Project · Less Than 2 Hours