• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Advanced AWS Architecture, Scaling & Automation

    Skills you'll gain: Containerization, Docker (Software), Cloud Computing Architecture, Microservices, Amazon Redshift, Analytics, Cloud Infrastructure, Software Architecture, Systems Architecture, Redis, Event-Driven Programming

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Preparing Text for AI Models

    Skills you'll gain: Data Ethics, Data Validation, Generative AI, Data Cleansing, Data Quality, Data Preprocessing, Large Language Modeling, Text Mining, Hugging Face, Data Collection, Unstructured Data, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI in Finance

    Skills you'll gain: Risking, Digital Transformation, Fraud detection, Financial Forecasting, AI Enablement, FinTech, Responsible AI, Finance, Budget Management, Investment Management, Financial Services, Artificial Intelligence, Data-Driven Decision-Making, Budgeting, Emerging Technologies, Business Ethics, Portfolio Management, Business Transformation, Predictive Analytics, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    E

    Edureka

    No-Code Data Science and Machine Learning

    Skills you'll gain: Data Analysis, Data Collection, Data Cleansing, Data Processing, Data Quality, No-Code Development, Data Analysis Software, Data Science, Business Analytics, Feature Engineering, Data Visualization, Data Validation, Exploratory Data Analysis, Machine Learning Software, Natural Language Processing, Machine Learning Methods, Artificial Intelligence, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Algorithms

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Dirección y Gestión de Negocios

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Business Process Management, IT Management, Marketing, Talent Management, Brand Management, Business Process Improvement, Technical Management, Business Economics, Brand Strategy, Strategic Marketing, Operations Management, Leadership Development, Continuous Improvement Process, Value Propositions, Market Dynamics, Economics, Economic Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Find & Buy Premium-Looking Domain Names Cheaply

    Skills you'll gain: Brand Strategy, Branding, Entrepreneurship, Selling Techniques, Digital Assets, Ideation, Search Engine Optimization

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Advanced Data Techniques for Enterprise AI Systems

    Skills you'll gain: Vector Databases, Data Strategy, Data Management, Data Architecture, Data Security, Data Governance, Generative AI Agents, Metadata Management, Data Ethics, Interoperability, Data Store, Retrieval-Augmented Generation, Embeddings, Taxonomy, Data Storage, Data Processing, Large Language Modeling, Machine Learning, Zero Trust Network Access, Agentic systems

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Mastering SAS Macros: Build, Automate & Optimize Programs

    Skills you'll gain: Automation, SAS (Software), Debugging, SQL, Stored Procedure, Data Manipulation, Data Processing, Statistical Programming, Data Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Advanced Photoshop Techniques for Visual Design

    Skills you'll gain: Graphic and Visual Design, Image Analysis, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Santa Cruz

    Bayesian Statistics: From Concept to Data Analysis

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Methods, Probability & Statistics, Statistics, Statistical Modeling, Probability, Probability Distribution, Data Analysis, R Programming, Regression Analysis, R (Software), Microsoft Excel, Analytical Skills, Statistical Visualization, Predictive Modeling, Data Visualization, Data Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Strategic Cyber Effects Management

    Skills you'll gain: Cyber Security Strategy, Cyber Operations, Cyber Threat Intelligence, MITRE ATT&CK Framework, Cyber Security Assessment, Cyber Risk, Incident Response, Cyber Attacks, Campaign Management, Key Performance Indicators (KPIs), Risk Analysis, Performance Measurement, Resilience, Strategic Decision-Making, Business Metrics, Coordination, Strategic Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Apache Avro: Build & Apply Serialization Pipelines

    Skills you'll gain: Apache Kafka, Apache Hadoop, JSON

    Beginner · Course · 1 - 4 Weeks

1…106107108…451

In summary, here are 10 of our most popular marketing analytics courses

  • Advanced AWS Architecture, Scaling & Automation: Packt
  • Preparing Text for AI Models: Coursera
  • AI in Finance: AI CERTs
  • No-Code Data Science and Machine Learning: Edureka
  • Dirección y Gestión de Negocios: Universidad de Palermo
  • Find & Buy Premium-Looking Domain Names Cheaply: Alex Genadinik
  • Advanced Data Techniques for Enterprise AI Systems: Fractal Analytics
  • Mastering SAS Macros: Build, Automate & Optimize Programs: EDUCBA
  • Apply Advanced Photoshop Techniques for Visual Design: EDUCBA
  • Bayesian Statistics: From Concept to Data Analysis: University of California, Santa Cruz

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok