• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    Università Bocconi

    Gestión de las empresas de alimentación y bebidas

    Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Product Management, Brand Management, Innovation, Market Dynamics, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    867 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Govern Your GenAI Data Safely

    Skills you'll gain: Data Governance, Role-Based Access Control (RBAC), Responsible AI, Governance, Data Management, Generative AI, Metadata Management, Security Controls, AI Security, Data Quality, Data Access, Identity and Access Management, Benchmarking, Data Security, Compliance Management, Quality Assurance and Control

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Healthcare Data Visualization and Decision Support

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Statistical Visualization, Dashboard, Data Visualization Software, Looker (Software), Data Literacy, Health Informatics, Technical Communication, Clinical Informatics, Data Mapping, Scatter Plots, Spatial Data Analysis, Data Analysis, Health Technology, Geospatial Mapping, Health Care, Business Metrics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate and Document Patient Outcome Improvements

    Skills you'll gain: Patient Communication, Patient-centered Care, Interpersonal Communications, Patient Evaluation, Health Informatics, Business Reporting, Patient Advocacy, Health Assessment, Patient Safety, Data Storytelling, Data Analysis Software, Communication, Data Analysis, Microsoft Excel, Continuous Quality Improvement (CQI), Quality Improvement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    ETL Testing Basics for Databases

    Skills you'll gain: Extract, Transform, Load, Data Pipelines, Data Warehousing, Data Transformation, Data Integration, Databases, Data Manipulation, Real Time Data, AI Workflows, Database Management, Business Workflow Analysis, Performance Tuning, Process Design, Data Validation, Apache, Scalability, Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Practical Guide to Trading

    Skills you'll gain: Derivatives, Equities, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Risk Management, Financial Analysis, Financial Statement Analysis, Market Analysis, Analysis, Capital Markets, Portfolio Risk, Tax, Balance Sheet, Financial Regulations, Business Metrics, Market Data

    4.4
    Rating, 4.4 out of 5 stars
    ·
    851 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Build and Deploy Chatbots Using Dialogflow

    Skills you'll gain: Context Management, Artificial Intelligence, Performance Testing, Natural Language Processing, Integration Testing, Web Services, Business Logic, Data Validation, System Configuration

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Legal Professionals

    Skills you'll gain: Legal Technology, Legal Research, Responsible AI, Legal Risk, Legal Discovery, Electronic Discovery, Data Ethics, Legal Support, Legal Writing, Contract Review, Law, Regulation, and Compliance, Law Practice Management Software, Legal Strategy, Regulation and Legal Compliance, AI Enablement, Information Privacy, Business Process Automation, Artificial Intelligence and Machine Learning (AI/ML), Intellectual Property, Generative AI

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    H

    HEC Paris

    Entrepreneurship Strategy: From Ideation to Exit

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Statistical Methods, Data Preprocessing, Statistical Inference, Statistical Hypothesis Testing, Data Access, Anomaly Detection, Statistical Analysis, Data Analysis, Data Cleansing, Data Manipulation, Machine Learning, Probability & Statistics, Jupyter, Data Import/Export, Pandas (Python Package), Data Transformation, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Stakeholder Updates

    Skills you'll gain: Stakeholder Communications, Slack (Software), Stakeholder Engagement, Project Management Software, Email Automation, Stakeholder Analysis, AI Personalization, Project Coordination, Drive Engagement, Communication Strategies, Strategic Communication, Workflow Management, Customer Engagement, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    Investment Management with Python and Machine Learning

    Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Portfolio Risk, Asset Management, Network Analysis, Data Visualization Software, Investments, Machine Learning Methods, Return On Investment, Unstructured Data, Predictive Modeling, Web Scraping, Machine Learning, Social Network Analysis, Financial Statements, Applied Machine Learning, Financial Market, Financial Modeling, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

1…104105106…451

In summary, here are 10 of our most popular marketing analytics courses

  • Gestión de las empresas de alimentación y bebidas: Università Bocconi
  • Govern Your GenAI Data Safely: Coursera
  • Healthcare Data Visualization and Decision Support: SkillUp
  • Evaluate and Document Patient Outcome Improvements: Coursera
  • ETL Testing Basics for Databases: Coursera
  • Practical Guide to Trading: Interactive Brokers
  • Build and Deploy Chatbots Using Dialogflow: EDUCBA
  • AI for Legal Professionals: AI CERTs
  • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris
  • Exploratory Data Analysis for Machine Learning: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok