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9 Business Intelligence Tools You Need to Know
These nine essential BI tools can help you discover insights to make important business decisions.
April 25, 2022
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Advance Your Marketing Analyst Career
Advanced marketing analyst roles typically involve more robust data skills and greater leadership within your organization. Explore the resources below to learn how you can advance your career in marketing analytics.
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Expand your marketing analytics expertise
Status: Free Trial
Skills you'll gain: Key Performance Indicators (KPIs), Solution Selling, Proposal Development, Responsible AI, Budget Management, Productivity Software, Consultative Approaches, Consultative Selling, Performance Analysis, Performance Metric, Financial Management, Financial Data, Negotiation, Administrative Support, Account Management, Sales Process, Customer Relationship Management (CRM) Software, Content Management, Sales Presentations, Generative AI
Status: Preview
Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Digital Marketing Campaigns, Email Marketing, Paid media, Digital Advertising, Social Media Campaigns, Digital Brand Strategy, Marketing Strategies, Online Advertising, Social Media Marketing, Digital Marketing Tools, Web Design and Development, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Data-Driven Marketing, Search Engine Marketing
Status: Free Trial
Macquarie University
Skills you'll gain: Data-Driven Decision-Making, Microsoft Excel, Forecasting, Regression Analysis, Data Literacy, Excel Formulas, Statistical Analysis, Data Analysis Software, Time Series Analysis and Forecasting, Spreadsheet Software, Analytics, Data Visualization, Statistical Methods, Data Analysis, Statistics, Statistical Hypothesis Testing, Probability & Statistics, Statistical Inference, Statistical Modeling, Variance Analysis
In senior roles, marketing analysts often use predictive analytics and machine learning to forecast buyer behaviors and market trends. They may also manage a team of junior analysts and lead communications with business executives. Advancing your career in marketing analytics typically involves sharpening your advanced analytics and business intelligence skills and demonstrating strong leadership. Browse our free resources as you take the next steps in your marketing analyst career:
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Ready to start learning? Explore our catalog of marketing analytics courses or accelerate your career growth with a Coursera Plus subscription. When you enroll in either the monthly or annual option, you’ll get access to over 10,000 courses.
